Can the product you bought be reused after its expiration date?
The vast majority of people believe that it must not be used. If it has passed the shelf life, it must be broken!
For the shelf life of products, consumers usually think that the shelf life is the standard to identify whether food and other products have deteriorated. Once the shelf life has passed, the products can not be used. But the fact is not “you think”. Usually, products that have passed the shelf life can still be used. At the same time, products that have not passed the shelf life will also have the phenomenon of shelf life.
According to the labeling standard for prepackaged food gb7718-2011 issued by the Ministry of health, the shelf life is defined as the period during which the prepackaged food maintains its quality under the storage conditions specified in the label (e.g. 0 ℃ ~ 4 ℃). In other words, the shelf life on food packaging refers to the best edible period of food, which generally refers to the period that can maintain the good quality of food under the storage conditions specified by the manufacturer.
The shelf life of products is only the best commitment period for the taste and safety of food given to consumers by the manufacturer. The shelf life is not the only standard to identify whether food and other products have deteriorated. It may be due to the premature deterioration of substances such as storage methods and environment.
Therefore, the shelf life is not guaranteed. Expired food may not be edible. Food within the shelf life may not be edible if stored improperly!
With people’s accelerating pace of life and rising cost of living, most consumers usually choose to buy a certain amount of products and store them for easy use. Among them, quality assurance has become the most critical link.
For products with a certain shelf life, such as fruits and vegetables, meat, poultry and eggs, drinks, skin care, beauty makeup, etc., consumers need them to be above the best quality and fully extend the shelf life through some measures. The birth of refrigerators, freezers and other products can effectively solve the key link of preservation.
With environmental factors and the wave of consumption upgrading, the market volume of refrigerators and freezers has increased well, and the average price has been falling, resulting in the market is not optimistic.
According to the total online push data of AVC, in August 2019, the retail volume of refrigerator online market was 3.2 billion yuan, a year-on-year increase of 10.4%, and the retail volume was 1.75 million units, a year-on-year increase of 16.0%; The retail sales in the offline market were 5.9 billion yuan, a year-on-year increase of 7.1%, and the retail sales were 1.59 million units, a year-on-year increase of 0.6%.
The market demand has warmed up in the short term and the volume has increased, but the prices of various categories of products have shown a downward trend. According to the monitoring data of Aowei cloud network (AVC), the retail sales of products below 2000 yuan in the online market account for more than 40%, the retail sales account for more than 67%, and the price decline in the offline market is more obvious.
Let’s look at the freezer market. According to the total online promotion data of AVC, the retail sales of the freezer online market was 390 million yuan, a year-on-year increase of 8.0%; The retail sales volume was 301000 units, with a year-on-year increase of 12.8%; The retail sales of offline market was 520 million yuan, with a year-on-year increase of 5.3%; The retail volume was 321000 units, a year-on-year increase of 7.5%.
Like the refrigerator, the freezer also faces the same problems. The average price of the industry also shows a downward trend. According to the monitoring data of Aowei cloud network (AVC), the average online price is 1299 yuan, a year-on-year decrease of 3.5%; The offline average price of freezers was 1723 yuan, and the overall average price of the industry decreased by 5.1% year-on-year.
The double rise in the short-term volume of refrigerators and freezers has made the market see the hope of breaking through the dilemma, but the continuous decline in the average price has always become the dilemma of the market moving towards the downturn. The high-end market is expanding, but consumer demand is still concentrated in the low-end market.
Taking the offline market as an example, according to the statistics of ovicloud, the prices of key segments of the refrigerator market have decreased significantly, and the cross products have increased significantly. The retail sales account for 26%, with a year-on-year increase of 4.6 percentage points, surpassing the open market and becoming the largest segment of the refrigerator market. In the freezer market, when the average prices of other categories fell, the average prices of wine cabinets, vertical freezers and variable temperature cabinets rose.
Frequency conversion, intelligence, capacity, temperature change, multi-function, etc. the higher consumers’ requirements for the product, the higher the premium ability of the product, and the average price will naturally rise. However, driven by the overall environment of the home appliance market, the price war is becoming more and more intense, and the overall situation is getting worse and worse. The continuous decline of the average price leads to market imbalance, and it is more difficult for high-quality products to enter the market.
The continuous expansion of market segments makes products occupy a certain space in the whole market and reduces the limitations brought by the general environment. Cross products in the refrigerator market, as well as wine cabinets, vertical freezers and variable temperature cabinets in the freezer market, gradually occupy a certain position in the market competition, but the increment brought by the price decline of the former cannot be surpassed by the latter.
The continuous expansion of the high-end market has always been unable to resist the heavy pressure of the low-end market. With the continuous attack of enterprises on the sinking market, it is more difficult for high-end products to enter the market. The price of high-end products cannot be guaranteed, and the quality of products cannot be guaranteed in the face of the cloud.
Improper storage of products leads to the shortening of their shelf life. Customized storage scheme according to products is the best option. However, under the market orientation, high-end products will face more and more embarrassing difficulties if they pursue the low-end market too much. Nowadays, some enterprises are still sticking to their original intention and making products conscientiously under quality. Haier, Gree, Midea and other leading enterprises, as market-oriented targets, hold the market voice with quality.
In the face of “niche”, more and more large enterprises have entered the market and opened the road of navigation. Among them, Haier continues to lead the freezer online market with 215l double temperature cabinet. With the continuous entry of many leading enterprises, the “niche” market pattern has gradually formed. The intervention of leading enterprises will raise the bottom line of product quality again, which is bound to lead the market to a healthier direction.