According to the white paper on China’s smart curtain ecology released by cshia, with the arrival of 5g and aiot, the C-end consumer market of smart home is accelerating the upgrading. Not only the C-end market has erupted phenomenal products such as smart door locks, smart speakers and smart air purifiers. Some of the original b-end smart products are also gradually changing to C-end products, not only in the product form, but also in the consumption mode and supporting services.
With the outbreak of the smart speaker market, more and more voice interactive education has been given to C-end users, and the combination of smart speaker and smart curtain is constantly breaking out in the C-end market, which has become the seal of the next general trend of consumption upgrading.
Development of intelligent curtain
With the increase in the number of smart home manufacturers, enterprises not only promote the market education of smart curtains, but also provide supporting support for C-end users.
Today’s electric curtains have changed from remote control, wall switch control to intelligent control under wireless network. With the outbreak of end users, it has also promoted the progress of the traditional curtain industry.
The next outlet of the whole house intelligence
As far as the whole house intelligence using wireless communication protocol is concerned, the biggest demand of C-end users is four types of products, intelligent lighting, intelligent door lock, intelligent curtain and intelligent app. At present, intelligent curtain has become one of the necessary choices for C-end users to equip the whole house with intelligent curtain. From the perspective of e-commerce sales, smart curtains are becoming the category of smart products after smart speakers and smart door locks. Other similar smart products include smart cameras, smart clothes dryers, smart sensors, etc
Meet the needs of post-90s users
According to the online smart curtain sales data, the proportion of male users who buy smart curtains exceeds 60%, and the proportion of female consumers is also rising. And the post-90s and post-95s have gradually become the main consumers of smart curtains.
In particular, the post-90s, as the first generation of users who have been exposed to the Internet since childhood, not only have no unified consumption habits, but even their professional outlook and outlook on life have their own different personalities, pay more attention to their own experience and focus on interest, and the consumption characteristics of the post-90s are gradually affecting the future trend of intellectual curtains.
For post-90s consumers, the consumer demand is also very different. They not only have the ability to sell, but also need the one-stop service of “goods + services + personalized customization”. Under this background, they also put forward more demands for selling smart curtain brands, and need to provide users with more intimate services and products more in line with consumption habits, so as to improve user stickiness, Trigger repurchase.
The future of smart curtains
As a highly “customized” product, intelligent curtain does not have unified standardization, which needs to be determined according to the installation situation in the user’s home, the user’s own needs and the user’s actual experience. Therefore, in the process of user purchase, the importance of service value is self-evident. Therefore, the new retail of intelligent curtains will certainly be a new model – “online and offline purchase + offline experience + offline installation / after-sales service”. Users first experience the offline physical store, then purchase and place orders for rich products on the online platform, and finally carry out localized installation, measurement and after-sales one-stop service offline.
With the comprehensive upgrading of intelligent fine decoration, smart curtains have gradually become the standard in smart home families. With the outbreak of online sales channels, more and more C-end users will buy DIY smart home products by themselves, or will become the next outlet of smart home.