Technological innovations often originate from the defects or deficiencies of previous generation products, especially in the development of TV display technology. The earliest TV that most Chinese people come into contact with is CRT TV, which is commonly known as big butt TV. With the advantages of uniform chromaticity, extremely short response time and low production cost, its unique appearance has also become the childhood memory of a generation.
After the new millennium, it is difficult for CRT to be thin and light, and the shortcomings of inability to be large in size and poor in definition are exposed. Liquid crystal technology was invented and popularized, and the TV industry also entered the era of flat panel. LCD TV has improved the problems of CRT, and the image has no interline and large area flicker. The advantages of complete size, thinness and small size are to meet the public’s demand for thin and light TVs. However, in the post-LCD era, the public has higher and higher requirements for picture quality, and the problems of small viewing angle, light leakage, and poor contrast in LCD TVs gave birth to the birth of OLED technology.
As a hot display technology in recent years, OLED has the advantages of ultra-high contrast ratio, bendability, ultra-thinness, energy saving and power saving, and no screen delay, which is sufficient to meet the needs of high-quality movie viewing. However, OLED also has many defects, such as short life, low brightness, burn-in, PWM dimming may cause harm to human body, low pixel density, low yield, difficult to enlarge the size, high price and other shortcomings also make OLED popular. stagnant.
With the continuous expansion of the public’s demand for large-screen, ultra-large-screen, and giant-screen TVs, OLED is increasingly difficult to meet the needs of the public. Therefore, the market has ushered in a new Mini LED technology. Mini LED is another screen lighting technology other than LCD and OLED. Compared with traditional LED backlight technology, Mini LED upgrades the surface light source to a pixel-level point light source, and has similar light control, high contrast and Ultra-thin and many other obvious advantages. And the service life is longer, the white field performance is stronger, the size is larger, and the cost is more controllable. It can be said that it combines all the technical advantages of LCD and OLED.
Not only that, TCL, the global leader in Mini LED, has also integrated QLED display technology on this basis to form a more powerful QD-Mini LED display technology, which greatly improves TV color accuracy, color brightness and color gamut. That is to say, after the integration of QLED, TCL QD-Mini LED technology has both the ultra-high contrast ratio that OLED can only have and the ultra-high color gamut that QLED can only have. The two flagship display technologies converge on one screen, and the picture experience can be imagined. And know.
Such a new display technology with high contrast, high brightness, high color gamut, long life and large size has naturally been widely recognized and chosen by consumers for the first time. During the Double Eleven in 2021, TCL will rely on the QD-Mini The outstanding performance of LED TV has easily won the double champion of online and offline omni-channel sales and sales in the Mini LED TV category.
For decades, display technology has been iterated continuously, and the “ceiling” of picture quality has been broken again and again. In the current display field, QD-Mini LED is undoubtedly the culmination of a new generation of display technology. With the help of QD-Mini LED, the era of super-large, ultra-high-quality display will accelerate. It is believed that in 2022, TCL, which has mastered QD-Mini LED technology, will inevitably bring more surprises to consumers around the world. Let us look forward to it together.
Reviewing Editor: Tang Zihong