February 4, 2021: in less than a month, TCL has increased its holding of Omar electric for three times, which obviously has its own plan.

Maybe in the eyes of most consumers, TCL and Omar are also the best domestic appliance brands. They are all independent peers. But the reality is so interesting that it doesn’t prevent TCL from wanting to have a story with Omar. Now all kinds of signs show that TCL appliance group’s preference for Omar is increasing day by day.

In the evening of February 3, 2021, Omar electric announced that Huizhou TCL Appliance Group Co., Ltd., its shareholder, increased its holding of 14866300 shares of the company through competitive trading from February 1 to February 2, accounting for 1.37% of the total share capital of the company.

On February 2, 2021, Omar electric announced that TCL home appliance group increased its holding of about 39.34 million shares of the company on January 29, 2021 through centralized bidding trading and block trading on the stock exchange, accounting for 3.63% of the total share capital of the company. In addition, as early as January 8, 2021, TCL household appliance group signed a concerted action agreement with Chongqing Zhongxin Rongze Investment Center (limited partnership), its concerted action person, to increase its holding of 54.2055 million shares of Omar, accounting for 5% of its total shares.

Why does the loss making Omar electric attract TCL's "favor"?

So far, after the three increases, TCL appliance group and Zhongxin Rongze together hold 9.9999% and nearly 10% of Omar appliance shares. Although there are a lot of things in the business world that don’t talk about martial arts, it’s worth pondering that there is a close relationship between peers and merchants. TCL is so partial to Omar that Omar must have its own unique features, among which there must be some hidden corners.

Speaking of this, it is necessary for us to talk about the current business status of Omar electric. It’s not that Omar Electric has performed well in recent years, as you might imagine. On the contrary, it has dragged itself down in the way of cross-border finance, and the report card it handed over is disappointing.

On the evening of January 29, 2021, Omar electric released the performance forecast for 2020. It is expected that last year’s profit will turn into loss, with a loss of 74.888 million yuan to 150 million yuan for the whole year, and a profit of more than 50 million yuan in 2019. So now the question is, why does the loss making Omar still attract TCL’s “favor”?

In this regard, some people in the industry pointed out that TCL intends to realize the re listing of home appliance business in the domestic capital market through Omar electric appliances.

In addition, major general Ding, an industry and economic observer, pointed out that at the business level, refrigerators are still one of the important sources of income and one of the few high-quality assets of Omar. Omar refrigerator has accumulated for many years in the export market and still has a certain investment value, which is one of the reasons why TCL has been committed to global business. “In the future, the further sale of home appliance business, like Xinfei, will allow larger home appliance enterprises to operate, so as to ensure the continuation of brand, manufacturing, export and other capabilities, or a good ending.”

Editor in charge: Tzh

Leave a Reply

Your email address will not be published. Required fields are marked *