The Internet of things camera can make the retail environment more efficient, more convenient for customers, and more importantly, more secure and safe.
· AI applications can help multiple retail departments improve customer experience and increase sales conversion rate through feasible intelligent data
· by connecting the smart camera to other systems in the IOT, the security process can be fully automated
After the most challenging times in decades, retailers around the world are cautiously reopening their doors, and in some parts of the world, the most difficult times may still be around the corner. The short-term damage caused by the cowid-19 pandemic is obvious, but its impact on the future of retail business remains to be seen. This uncertainty presents an invisible challenge for retailers, who are looking for smart investments in technology that will not become obsolete once health and safety guidelines and restrictions are lifted.
Many retailers focus on implementing technology, mainly to mitigate the risks of a continuing pandemic. However, today’s investment in new smart surveillance cameras enables retailers to design a sustainable system that can provide powerful applications for a variety of scenarios, whether during a pandemic or as operations begin to normalize. These cameras can be flexibly equipped and re equipped with various video analysis applications, and can be re used at any time to meet the most urgent needs of enterprises. In the past few months, many retail stores have found themselves in unknown areas, and if their security cameras can solve these new challenges, they will be very welcome. The key is to invest in new technologies today so that they can be used flexibly next time they are needed.
With this in mind, security and the Internet of things (S & st) outlines several ways in which intelligent surveillance technology can support short-term reopening measures and provide additional long-term benefits to retailers, such as:
· optimize inventory in stores and warehouses
Increase sales conversion rate
Enhance the customer experience
Video analytics applications can optimize operations by analyzing customer behavior and providing viable insights for retail management. By evaluating the time customers spend in the store, managers can better plan high traffic periods – increasing staffing or high demand inventory. If a store has a coffee shop, the retailer can measure the extra time customers spend in the store and plan for peak periods or potential bottlenecks. This also enables retailers to take other measures to optimize customers’ shopping experience.
Smart cameras can also assess densely populated areas, enabling managers to take advantage of up selling opportunities. The area counter application can be used to analyze interactions with specific shelf or store areas. This enables managers to better manage existing inventory to meet customer needs. Smart cameras can also be connected to the point of sale system, and by combining video data with cashier data, retailers can analyze the correlation between the occupancy rate and sales of stores and even departments, thus providing opportunities for optimizing the conversion rate.
When additional safety and security measures are needed, the smart camera with intelligent analysis function can help inform relevant personnel of corridor leakage and other potential safety hazards, and inform employees immediately when customers fall. In addition, when equipped with target detection, cameras can identify damaged goods in retail warehouses and manage inventory to prevent theft.
Security cameras, which used to only provide video data, now allow retailers to better understand customers’ shopping habits and optimize business operations – it provides more than just safety or health and safety tools. These cameras effectively become Internet of things sensors, which can be used today for covid-19 related topics, and can be modified tomorrow to further improve building safety and visitor experience.
Editor in charge: Tzh