“Anyone who cares about this should be aware that we are on the verge of a massive market disruption due to the advent of voice applications.” When I got in touch with guy Sheetrit, CEO of top SEO, about voice search and voice enabled apps, he prepared this prologue for me.
It’s hard to argue that the relevance of these technologies will soar in the new decade. Whether you’re talking about smartphones, voice to text software, Alexa, or Internet of things devices in smart homes… As underlying technologies become more accurate and accessible, on-screen keyboards and panels full of buttons may be a thing of the past. “Think about it. If you can say for sure that you can make it do something in the conversation, why do you pick up your cell phone and type? Due to the lack of privacy and environmental restrictions, once accuracy is not a problem, there is no reason to do so.
However, which key data points indicate the rise of “voice” as the preferred input method in the near future? “Not long ago, when Google announced that mobile search had exceeded the number of regular queries, most people shuddered.” Asserted Sheetrit joked. “Even long ago we said it was inevitable. Guess what? It happened again. Voice search is the second choice of mobile search. ” Guy added that he seemed to be right.
In early 2019, a study conducted by proficientdigital showed that people’s comfort in using voice commands is rising and has become the second choice of mobile search. Adobe’s own research seems to support this trend, as they report that 48% of consumers regularly use voice for “regular web search.”. Moreover, with the wide application of this technology, some companies have begun to look for operable data. In its April 2019 report, Microsoft stressed the need to find out more about these search cases.
Most voice searches seem to be related to quick fact finding (68%), asking for directions (65%) or search business (47%). “…… And it’s those companies that are already looking at the next two or three steps and are optimizing voice search. Once the gate is opened, they will see the biggest profits in the near future. “Predicted guy. Just like the development of mobile accessibility, user experience centered design and other paradigm shifts in the past decade, one can imagine that voice technology will produce similar results. In fact, we have started to predict the possible meaning of Alexa and other small tools in the market.
This is guy’s view of the future: “the impact of voice search on consumers is predictable. As people get used to the technology, they will start to expect – and then demand – on their apps and gadgets. On the corporate side, the situation is more complex. We’re not just talking about bigger R & D budgets to meet expectations – their marketing strategies will need to adapt to the new way audiences access their content.
Although the new semantic algorithm can finally find out the intention of the searcher, there are still important differences between oral and written queries. Differences are likely to arise in SERPs and must be addressed in order to surpass competitors. ” I can feel that we’re starting to touch something guy loves so much, because I noticed a little harshness in his voice. He warned: I focus on search because it’s my game, but don’t let it fool you. “In terms of voice support technology, search is just the tip of the iceberg.”
Gay’s view also resonates with a study by Adobe that said that despite the growing use of voice, it needs designers to use it every day. Well, it’s like the designers heard the call and started to work. More and more applications and devices are deeply studying the implementation of voice commands, some even try to completely replace touch interaction!
Microsoft’s Bing search application, version 6.48, was recently released with visual improvements, including direct web site navigation via voice. After users navigate to the website, they will be prompted to “keep voice searching this website”. They can then choose which page or specific area of the site they want to visit. This is not only a big step forward in terms of accessibility, but also marks a wider adoption opportunity of the technology.
The new decade has just begun. As far as voice technology is concerned, the expectation seems to be very high! Whether you’re talking about macro, machine learning to improve recognition accuracy by leaps and bounds, or fine implementation like an effective voice to text solution: voice technology will change the rules of the game. As the industry continues to grow, it’s bound to cause a stir in the new cycle and the collective habits of consumers – and it’s up to smart businesses and developers to keep a close eye on the situation, predict and take advantage of these big changes!