The competition in the traditional TV industry is only hardware competition. With the popularization of the concept of smart home, a series of intelligent industries are involved. As one of the most important household appliances, smart TV has become the main competitive point of the living room economy. However, smart TV has fallen into a situation of domestic troubles and foreign aggression. The fierce competition between new and old brands, as well as the siege of smart projectors and VR devices, are all trying to subvert the status of smart TV. Although projectors can create cinema like enjoyment, and although VR is so popular now, it’s not easy to eat the smart TV at its peak!

Can VR overturn the traditional TV industry?

Since there are many similarities between projection and television, we will take the lead in discussing VR with greater differences. In 2016, people fully felt the novelty brought by technology. One artificial intelligence and one virtual reality (VR) took turns to seize the headlines of major scientific and technological media, and consumers were also enthusiastic. In particular, recently, VR devices that can watch movies have made tens of millions of otaku men’s hearts beat. With its unique viewing methods and shocking experience, VR has the capital to subvert the traditional viewing methods, and its main object is television.

VR immersion experience Spike TV

As for what exactly VR is, it must have been brainwashed enough recently, so I won’t repeat it. Its biggest feature is the all-round immersion experience, which is far more than the kind of telepresence of curved TV, making you completely immersed in the virtual scene you see, which is very real. This is also the reason why many VR lovers or game lovers are addicted to it. It must be admitted that VR movie viewing experience is definitely second to TV, but can it really replace TV and dominate the living room? No, no!

Of course, to see whether VR can replace TV, we must look further into the future. After all, VR has just started, and the resources and equipment conditions are not ideal, so it is unfair compared with TV. But even if these problems are eliminated, VR still has pain points that cannot be solved.

Insufficient popularity of VR

VR immersive feeling is shocking, but it is not suitable for everyone, such as children. Because the visual effects brought by VR devices are too real, children’s minds are not yet mature, and they may not be able to accept stimulation for videos with intense scenes. At the same time, their discrimination ability is weak. Therefore, they cannot distinguish the real world from the virtual world at all times, which will seriously affect their growth. In this regard, Sony, HTC and other VR device manufacturers have posted statements that children under the age of 13 are not suitable for VR devices.

In addition to children, the elderly and people with poor psychological tolerance may also not accept the overly realistic and stimulating images of VR devices. In view of these use restrictions, VR is destined to become a toy for some people and cannot be popularized to thousands of households to replace smart TV. In contrast, smart TV, which has been used to watching movies for decades, is more suitable for popularization.

It should not be used for a long time

VR devices are basically headworn, which gives people a sense of bondage from the beginning. If they are worn for a long time, they will feel obviously uncomfortable, and products with a little weight will feel uncomfortable under pressure. The author has experienced several VR products, and can obviously feel the discomfort caused by headwear, especially for girls, who will not wear a heavy guy for a long time. How physical it is to burn drama.

In addition, many people are prone to dizziness and even nausea when experiencing VR products, especially in intense pictures or game scenes. The principle of VR dizziness is actually very simple, because the (VR) picture seen by the eyes does not match the (real location) information received from the ears, resulting in increased brain burden, resulting in dizziness. To sum up, VR products are not suitable for most people to use for a long time, and VR has a much greater burden on the eyes than TV, which is also one of the biggest problems for VR to occupy the living room.

TV is more life oriented, VR is more entertainment oriented

In fact, over the years, what TV has undertaken is no longer just a simple family entertainment tool, but a medium for family communication. A family sitting around in front of TV, watching TV, watching the Spring Festival Gala, happy, this is the beautiful life that every family yearns for. VR devices create a closed environment, show you a virtual environment, and almost completely cut off the communication with the outside world. This is not in line with the concept of the living room as the center of family life, which is impossible for VR to play the role of smart TV.

When guests visit, they should sit in the living room and chat while watching TV. This is the normal way to treat guests. Imagine that if VR really replaces TV, and a friend visits the door and directly hands over a VR, can it still chat and talk? This is completely an anti human application. From this point of view. VR is more a personal entertainment product than the center of the living room

VR cinema or become an auxiliary of smart TV

Having said so much, VR products want to subvert the position of smart TV, which is estimated to be out of the question in the future as far as I can see. Besides personal toys, VR cinema is one of the more promising markets for VR products. Just like current 3D cinemas, VR cinemas seem to have begun to appear. Cinemas are different from home environments. Consumers simply go to see and enjoy movies, which is the most perfect aspect VR can show.

In the increasingly hot stage of VR field, many smart TV manufacturers have also joined this camp. Including traditional TV manufacturer Skyworth and Internet TV brands LETV, micro whale, storm, etc. when Skyworth announced its official entry into the VR field, it said that Skyworth was not cross-border, but just to apply VR technology to TV for a more perfect viewing experience. Just like the previous 3D TV, at present, the application of VR in the TV field will not follow the example of 3D TV.

Summary: Although VR movie viewing experience is cool, it is almost impossible to subvert the smart TV industry, at least for now. The television industry seems to be a popular field, but it happens that such a popular product that everyone can enjoy has strict constraints on conditions, environment and usage habits, and the threshold has become higher. Although VR cannot subvert smart TV, it may inject new impetus into the development of smart TV technically.

Can projection replace TV? Coexistence!

Unlike VR products, projection has a lot in common with TV. Except for the different way of screen display, there is really no big difference between them. In pursuit of the experience of watching movies on a large screen, the projector has become a more cost-effective choice than TV. Earlier, due to various problems, TV and projector occupied different fields of household and commercial use respectively. The two industries that seem to be well-off have become direct competitors with the development of technology.

Projection is no longer so expensive, the problem of short life has also been solved, and the trouble of installing and wiring previous home projectors has disappeared from the mainstream intelligent projectors, and the most important thing is that the image quality has also been greatly improved. There is no doubt that the TV industry has been making progress. Smart TVs have become larger, thinner and cheaper. The combination of TV box and projector has become an intelligent projector, officially declaring war on smart TV for the economic center of the living room. So it seems that smart projection really has the ability to subvert smart TV. This issue may be controversial, but I think the status of smart TV in the family is still unshakable.

The intelligent projector is greatly disturbed by the environment in use

When watching a movie in the cinema, the effect of the picture is very different when the light is on and off, which is also a common problem of projectors. In the daily living room environment, the display effect shown by projection is not better than that of TV. Is it difficult to turn off the curtains and lights if you want to see a movie in broad daylight? Obviously, this is not realistic. In terms of screen brightness, the performance of TV is obviously more stable.

In addition to the light factor, for ordinary families who need projection, they need to have qualified walls or screens as screens. At the same time, the projection distance and the placement height of projectors are issues that need to be considered, which is much more troublesome than TV, and even affect the layout of your living room.

The huge screen effect is shocking, but the picture is not delicate enough

The most attractive thing about home smart projection compared with smart TV is that it can create a cinema like giant screen viewing experience, which is unmatched by TV. But when the screen is large, the problem of clarity is exposed. Nowadays, the mainstream intelligent projection resolution can only reach 1080p, and 4K resolution has long been popular on smart TVs, and projectors supporting 4K resolution products are not absent, but the high price and its commercial positioning are not suitable for home use. In addition, in terms of color and brightness performance, the intelligent projector is slightly weak, and watching for a long time makes the eyes more prone to fatigue.

Since we talk about the relationship between TV and projection, let’s talk about laser TV! In fact, the essence of laser TV is an ultra short focus projector + screen + sound, that is to say, in the final analysis, it is only a deformation of an intelligent projector. To tell the truth, the 100 inch laser TV is the largest TV I have ever seen, so I’m curious about its display effect. According to the measured experience, the screen brightness is still hard, and the problem of insufficient definition caused by the 1080p resolution under the 100 inch screen is also slightly obvious. However, if these resolution problems are ignored, the 100 inch movie viewing experience is still quite shocking. After all, how many people will care about the resolution when watching movies in the cinema?

Summary: TV has occupied people’s lives for decades, which is more a continuation of habits. At the same time, the development of smart TV screen technology also makes the use experience better and better, and the user stickiness is greater. As for the intelligent projector, it is still an avant-garde choice, but it is too early to talk about replacing TV. Coexistence and development may be the best way now and in the future. Therefore, the choice of smart TV and smart projector depends on what users need more. So, for users who are struggling to choose smart TV or mainstream smart projector, how should they choose?

1. For users who are not particularly concerned about image quality in pursuit of large screen cinema level experience, mainstream intelligent projectors are the first choice;

2. For users who spend a lot of time on dramas, watching ball games, have high requirements for image quality or have limited space at home, it is more reliable to choose smart TV honestly. Nowadays, the lowest price of 65 inch 4K smart TVs has been reduced to 3999 yuan, and the threshold of large screen TVs has become lower and lower.

Summary: we all want to kill smart TV, which shows how tempting the economic value of the living room is. But at present, it seems that the product that can end smart TV has not yet been born. VR and projection have not completely replaced the great advantages of smart TV, and they are more suitable for different scenes or complement each other in technology.

Editor in charge: Tzh

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