The VR market is surging, and mobile VR games are expected to take the lead. With the entry of domestic and foreign giants such as Facebook, Google, apple, Sony, HTC, etc. in recent years, the VR industry shows great development potential.
In the field of VR games, there are many start-ups, hoping to target this high-tech market and capture the minds of players. However, after the “crazy investment” of capital last year, VR, an emerging field, has gradually entered a sedimentation period. Looking at the development status of the domestic VR game industry, the VR game market is still in the start-up stage, and there are many pain points, such as insufficient basic users, unsatisfactory hardware experience, weak user stickiness, etc., which also leads to the fact that the vast majority of domestic and foreign content teams are in a state of insufficient revenue. Nevertheless, it is undeniable that VR on mobile terminals is definitely a trend in the future. However, at this stage, the mobile terminal does not represent the trend of the whole industry.
Industry trends are mainly reflected in two aspects:
First, VR is a technology that emphasizes experience and has a strong sense of immersion. But at present, the experience of immersion on mobile phones is weak, so it is difficult for users to really experience and understand what VR is, but the hardware on the host side and PC side can do it.
Second, in terms of willingness to pay, in fact, the core game users may be more mainframe users, who are willing to pay and relatively fixed. Many people are exposed to games since childhood, and are still willing to pay even if they have their own children; However, there are more people who eat melons on mobile phones, which is relatively mobile.
All links of the traditional game market have been very perfect, and the division of labor is extremely clear. The distribution of mobile VR games is still a relatively blank market. Even pc/ host VR games and offline distribution are still in the stage of crossing the river by feeling the stone. However, the previous popularity of “fairy Baoke dream go” has shown us the players’ enthusiasm for augmented reality. The immersion experience of VR is undoubtedly better than that of AR.
With the development of the industry in the past year, the hardware experience has been optimized to a certain extent, and some high-quality content has appeared in the market, and some problems have been solved. However, there is a serious lack of VR game distribution between content and channels. This makes it difficult for good content to be exported and realized, and the channel can only be dug out in the vast content like stars. If mobile VR games want to explode, it is urgent to solve the problem of “the last mile”. Of course, the development of mobile VR is still in its infancy. With the continuous progress of hardware technology, we must see its rapid development. When tracking and positioning will be combined with mobile VR, they will become smaller and lighter, and augmented reality and virtual reality will be combined.
Only by satisfying users and experiencing more and more mobile VR games that meet the standard, the market potential will be developed. At this stage, mobile VR games should start with the functions of social networking, give play to its portable characteristics, and make lightweight products. For developers, the development of mobile VR is still in its infancy. Developing mobile VR games is like dancing in shackles. It is difficult to find as interesting playing methods as possible within the limited performance, and to achieve the purpose of cash. The outbreak of the mobile VR game market will not come in the short term, and may even come later than pcvr.
When the wave of VR continues to surge, mobile VR games will have great prospects. How can mobile VR games in the future fly into the homes of ordinary people with game distribution? We’ll see!