In recent years, China’s virtual reality industry has a strong development momentum and occupies an important position in the field of global virtual reality, which is highlighted in four aspects: first, the government has the greatest efforts to promote the development of virtual reality industry and the best policies; Second, the industrial application of virtual reality technology is the most active; Third, China has become a major source of cross-border investment funds in the field of global virtual reality; Fourth, the scale of virtual reality terminal sales, output and industrialization in China is the most prominent.
At present, China has the largest virtual reality offline physical stores, including more than 5000 VR offline game stores, VR cinemas and experience centers (less than 1000 in the United States). More than 70% of the world’s head display hardware manufacturing comes from China. The data show that goer alone has more than 60% of the world’s first-line VR terminal manufacturing output. In addition, China is also the largest procurement and assembly integration center for global virtual reality components, including chips, near eye displays, cameras and so on.
In this process, a large number of local virtual reality hardware R & D and manufacturers have emerged in China, which has outstanding cost performance advantages in global virtual reality terminals. The products developed by these manufacturers include 3glasses of Shenzhen Virtual Reality Technology Co., Ltd., Pico VR of Beijing birdie look Technology Co., Ltd., Dapeng VR of Shanghai Lexiang Technology Co., Ltd., storm magic mirror, Xiaopai VR pro and PImax 8K VR of Xiaopai Technology Co., Ltd., koovis series of Shenzhen nade optics Co., Ltd., 4kvr of new adventure of iqiyi, Lenovo Morningstar AR and Lenovo mirage Star Wars suite products, Xiaomi all-in-one machine jointly developed by Xiaomi and ocul us.
In terms of virtual reality core hardware technology and integrated design, Chinese enterprises also show a strong development trend. In terms of VR core mobile chips, Huawei China has made a major breakthrough. Huawei has broken through the monopoly of Qualcomm. The Kirin 980 chip developed by Huawei has surpassed other global products in many fields. It is expected to develop the world’s top mobile VR core chip in the future.
In terms of near eye display, Chinese manufacturer BOE is expected to break through the monopoly of Samsung VR display and develop high-quality display. BOE, together with orede and kopin, invested 1.15 billion yuan to establish a silicon-based OLED production line with an annual output of more than 1 million pieces in Kunming, Yunnan Province, which is expected to quickly improve the comprehensive level of VR display in China. Goethe Co., Ltd. has outstanding advantages in the integration of virtual technology and virtual products.
Now, China has become the world’s largest virtual reality experience Museum and a country for the R & D, production and operation of virtual reality entertainment equipment. Representative enterprises include Guangzhou jiudi Digital Technology Co., Ltd., Guangzhou Zhuoyuan Group Co., Ltd., Dongguan Fuhua Intelligent Technology Co., Ltd., etc. At present, there are more than 5000 virtual reality offline physical experience stores in China, far more than other countries.
With the development of industry, the consumption of virtual reality software content will gradually become the main content, and the consumption habit of virtual reality content in China is gradually forming a certain scale effect. According to the survey data, in 2018, the revenue in the software content field of China’s virtual reality industry is expected to reach 30% of the total revenue of the industry, while the proportion of output value in the hardware field is gradually reduced to 70%.
More and more people realize the significance of virtual reality and work together to promote its development. In China, from senior government officials to business leaders, from 5g communication promoters to Internet giants, they are aware of the positive significance of virtual reality, a revolutionary information technology, for the future. They hope to have the opportunity to intervene in virtual reality and help the development of the industry. Over time, as soon as the virtual reality profit model appears, the power to promote the development of the industry will grow rapidly.
2016 is the first year of the development of the main industry of virtual reality in China and even the world. Today, the virtual reality industry has experienced the process of birth, popularity, cooling and calm. After retreating from the surface agitation, its internal development has not stopped at all, but has become more rational and stable. The hardware platform represented by global virtual reality technology continues to develop.
Liu Jun, director of the scientific research information department of Beijing Film Academy and director of the overall research department of the future image advanced innovation center, said in an interview with reporters that the continuous introduction of policies and the sustainable development of the industry indicate that virtual reality will have huge space in the future. In the near future, with the rapid development of virtual reality industry, virtual reality technology, virtual reality content, virtual reality platform and virtual reality products will develop rapidly. The premise of industrial development is the support of a large number of employees. As a new field, virtual reality faces huge vacancies from hardware to software, from science and technology to content. Therefore, the cultivation of virtual reality talents has become an urgent task.
Liu Jun said that virtual reality is an important field of global development in the future, and it is particularly important to grasp key nodes, such as the research and development of key technologies of virtual reality, the breakthrough of innovative technologies of virtual reality, the integration of virtual reality and traditional technologies, and the identification of virtual reality display technology standards, virtual reality immersion content experience standards, and virtual reality information transmission standards. It is hoped that more efforts will be invested to jointly promote the development of China’s virtual reality industry and lay a solid foundation for China in the field of next-generation information technology.