As early as 2016, Mercedes Benz, Audi and Nissan, the mainstream manufacturers in the automotive industry, were considering the application of VR / AR technology to improve the efficiency of manufacturing, maintenance and marketing of automotive products. Recently, according to a data released by Volkswagen, its maintenance efficiency has increased by 93% through VR / AR technology, saving 327000 US dollars in annual maintenance costs, and reducing carbon emissions equivalent to 2.5 tons.
The maintenance personnel of Volkswagen need to wear ar head display when repairing the car, while the remote experts receive information and diagnose from the far end in real time, and transmit the maintenance points to the on-site maintenance personnel in real time. Therefore, the maintenance time is greatly reduced, the maintenance efficiency is improved, and the corresponding maintenance cost is saved.
Compared with the 93% increase in the efficiency of on-site maintenance, Volkswagen pays more attention to the effect of reducing the carbon emission of vehicles. At present, the definition and requirements of environmental protection vehicles in various countries are gradually increasing. The carbon emission standards not only pay attention to the carbon emission of vehicles in the process of walking, but also pay attention to the history of carbon emission related to automobile production, maintenance, scrap and electricity or hydrogen fuel, that is, the carbon footprint. Therefore, the maintenance cost is reduced The carbon emission of the car can improve the environmental benefits of the whole car.
After the success of the single factory test, Volkswagen decided to fully apply the relevant technologies to its 67 maintenance centers and 30 authorized maintenance factories in the UK, and decided to expand the investment related to AR technology in order to bring more additional benefits.
In addition to Volkswagen, the main aspects of introducing XR technology are different among the current major automobile manufacturers. For example, Toyota emphasizes the adoption of XR technology to reduce the training and labor costs of its new employees around the world, while Audi hopes to adopt XR technology to reduce the fixed costs of its car showcase and test vehicle. At the same time, the major auto manufacturers introduce different XR technology and terminal equipment, so how to use the XR technology to match the industry demand will be the focus of the future auto industry marketing.