“There is a great demand for (agricultural plant protection) UAVs there this year. For example, in rainy weather, those high-end ground machines imported from overseas can’t be driven into the fields, but large potatoes need to be medicated once a week, so UAVs are needed. ” On November 9, an agent of Dajiang in Inner Mongolia said.
This agent is here to attend the press conference of the new generation of agricultural plant protection UAV in Xinjiang. On the same day, Dajiang innovation launched two kinds of agricultural plant protection UAVs, the light-weight T10 and the digital flagship T30, which are differentiated categories derived from different farmland planning needs in the north and the south.
In addition to UAV products, Dajiang also released intelligent chargers, intelligent agricultural cloud platform, etc., which also shows that the field of agricultural plant protection UAV is moving towards a relatively subdivided and mature stage.
Under novel coronavirus pneumonia, the demand for UAV’s use is becoming more popular in areas where the level of agricultural plant protection is high.
The novel coronavirus pneumonia global marketing and sales director Chen Tao introduced the new crown pneumonia epidemic situation to a certain extent, which promoted the landing of farmland unmanned demand, and promoted the agricultural plant protection UAV industry. At present, the share of Dajiang agricultural plant protection UAV in China and overseas market is about 3:1, and overseas market will be the next field that Dajiang agriculture will continue to expand.
1. Segmentation of agricultural machinery products
The agent said to reporters at the scene, “if the actual load of the UAV medicine box can be 30L, our potato field will be basically OK.”
In one part of the press conference, a motorcyclist carrying a small agricultural plant protection UAV drove to the release platform, which once triggered another heated discussion. You know, in the north, most of the people carrying drones to the fields are four-wheel trucks.
This actually reflects the typical differences of UAV configuration demands in farmland of different regions. In the north, most of them are large areas of land, so they will have more requirements on the endurance and processing capacity of UAVs; in the south, most of them are ridge trails, so they need more miniaturized plant protection models, and farmers mainly for their own use have higher demands on such relatively cost-effective products.
According to the introduction, the T30 released this time can have 30L load, 240 mu per hour operation efficiency, and can improve the fruit tree flight prevention effect. The price of the full set of T30 is 54999 yuan, including the possible subsidies in individual areas, with the price of about 40000 yuan; the price of T10 is mainly cost-effective, with 10L load and single person operation. The price of the full set is 34999 yuan, including the possible subsidies, with the actual payment price of about 20000 yuan.
Another popular product is smart charger. Chen Tao said in the interview that the charging station is specially designed for the plant protection UAV, and some parameters of the chargers purchased by users on the market may not be suitable for the plant protection scene, and the use and maintenance are also very inconvenient.
In addition, the intelligent cloud platform shows that the agricultural plant protection UAV is moving towards a more user-friendly and low technical threshold. According to the data from Dajiang agriculture, as of November 2020, the number of Dajiang plant protection machines in China has exceeded 70000, and the operating area has exceeded 500 million mu times in 2020, covering more than 100 crops in 34 provincial administrative regions.
The novel coronavirus pneumonia may also promote the application of agricultural plant protection UAV, but it will be a pressure for some time for UAV enterprises. According to the reporter, in areas such as Heilongjiang where the application of plant protection UAV is mature, the application demand is still expanding this year.
The novel coronavirus pneumonia chief of the innovation department, Xie Hsieh, pointed out that the new crown pneumonia epidemic had little impact on the business of Dajiang agriculture, but it had great challenges to the company’s management mode, operation mode, work style and organization form. “There is a big service team for agricultural machinery. This year’s spring ploughing is necessary. It is a great challenge to ensure that the service team can follow up and solve problems.”
In addition, according to Chen Tao, in China, the more effective way to promote agricultural machinery products is offline promotion, but it can not be realized during the epidemic period. Dajiang agriculture built a series of platforms to help agents transfer the promotion to online promotion. “A year down, domestic (plant protection UAV) sales have nearly doubled.”
2. Widening coverage radius
Although consumer UAVs still contribute most of the income sources in Xinjiang, agricultural plant protection UAVs are becoming an increasingly important product department in Xinjiang.
According to Chen Tao, the overall sales volume of Dajiang agricultural plant protection UAV this year exceeds 40000 units in a single year. Operating in the rice market in Heilongjiang, the coverage of the brand has reached about 50% – 60%.
Overseas is not to be outdone. As of the first half of this year, the sales of agricultural plant protection UAVs in Xinjiang has doubled in the world. Overseas is regarded as a market with great potential and will be one of the main directions of Xinjiang in the future.
UAV is widely used in agriculture
Chen Tao analyzed that Japan and South Korea are mature markets for UAV education in plant protection for many years, and Xinjiang has a stable market share of 60% – 70%; Southeast Asia and Latin America are the first echelon countries with the largest growth potential, and their economic level and working environment are similar to those of China, and there are many ethnic Chinese, so the promotion is much less difficult.
The second echelon includes Europe, North America, Australia and New Zealand. The local characteristics are that the GDP is very high and the degree of economic development can meet the sales demand of plant protection UAV. However, the environmental characteristics of these places are that the land is too regular, the agriculture is too modern and the infrastructure is complete. Therefore, the promotion of UAV needs a certain time and cost. Of course, there is still great potential for development.
“According to the estimation of experts from the Academy of Agricultural Sciences, 30% of the cultivated land in China is suitable for using UAVs for plant protection, but at present it covers 10%. If we want to say that the goal of Xinjiang’s agriculture is to cover the world’s arable land and woodland suitable for flight defense operations, of course, that is far away. ” Xie Tiandi added to the reporter.
Of course, the evolution of everything depends on the overall industry and market environment and other comprehensive factors.
“The evolution progress of the proportion of income of plant protection UAV line in Xinjiang does not depend on our thinking.” Xie Tiandi told the reporter of 21st century economic report that in 2015, Dajiang agriculture began to release the first mass production and operational plant protection UAV in China, but it soon met many challenges.
“We are constantly iterating. The team of Dajiang has begun to expand. There are more engineers to go to the paddy field. Even in 2017, we started to do the national after-sales service. Many models have been explored, and there is no object for reference. This year, the plant protection UAV began to focus on the field of fruit trees. It is also difficult to achieve the effect beyond the previous operation mode. ” He added that the most important thing is to change the status quo of traditional agriculture, and promote precision agriculture within the scope of our ability. In this process, commercial benefits will naturally be generated.
The effect has begun to show. According to reports, after 2019, Xinjiang has found that the agricultural plant protection UAV industry has entered a virtuous cycle.
“Starting from 2019, Dajiang has the ability to expand its team to develop more advanced agricultural machinery. In addition, before 2018, only half or even less of the plant protection pilots in the market made better profits, but now they have generally reached a better situation.” Xie Tiandi pointed out.
Chen Tao said, “this year, the gross profit of our agents has increased by 66%. Now in this industry, whether it is Dajiang itself, dealers in Dajiang system or users of Dajiang, most of them have entered a virtuous circle. “
Editor in charge: GT