In the color TV industry, compared with the retail volume, the retail volume can more accurately reflect the product level and market position.
According to the data monitoring of zhongyikang in the 51st week (December 16-22), the retail sales of Hisense TV this week was 24.2%, ranking far ahead of all brands, leading the second place by 7.7 percentage points. Hisense TV also accounted for 20.5% of the total retail sales this year, an increase of 2.3 percentage points compared with the same period last year. It is rare to maintain the first market share and growth rate.
From the best-selling list, Hisense occupies 12 seats in the top 20 this week. It is worth noting that Hisense laser TV 88l5, 80l5 and 75l9s were shortlisted in the top 10 of the best-selling list, setting a new record. In the selection of major institutions, Hisense panchromatic laser TV 75l9s has become the “harvester” of the award, and won four awards including the red award in one month.
What magic makes laser TV so popular? Laser TV adopts diffuse reflection imaging, which has unique eye protection properties; At the same time, Hisense’s latest panchromatic laser TV adopts the display technology with red, green and blue lasers as the light source, which can reach the highest bt.2020 standard in the industry and present high fidelity images close to the Visual limit of human eyes; In addition, laser TV also has the advantages of energy saving, environmental protection and conforming to the trend of large screen, which really bring benefits to consumers.
Whether from the perspective of industry development trend or market response, the “golden age” of large screen TV has come, and the concept of “generation selection of laser” has gone deep into the minds of consumers.