The data shows that in the segment of price segment, super high-end refrigerators are quietly developing. In the 20000 + Super high-end price market, Casati accounts for 44.9%, Siemens accounts for 14.5%, Panasonic accounts for 12.6%, and the shares of Samsung and Bosch are 12.4% and 8.3% respectively. In the field of subdivided categories, smart refrigerators have sprung up. Casati launched the dual screen refrigerator of the Internet of things to “manage people”. Samsung and Panasonic also launched Pindao series and smart refrigerator nr-f654hx respectively to compete for the smart market.
According to the data, the sales penetration rate of smart refrigerator market is expected to increase from 13% in 2017 to 38% in 2020, and the market has great prospects. However, at present, the smart refrigerator has not met the expectations of the market and users, and there is still a phenomenon of “applauding but not applauding”. The reason is that the intelligent scene is not practical and difficult to land. For example, it seems that it is not difficult to put the camera into the refrigerator to identify food materials, but it is actually necessary to solve the problem of low recognition rate caused by fog and low temperature. Like this, there are still many technical problems to be solved. According to Ovi cloud, in the first half of 2018, the penetration rate of retail sales of various types of intelligent products (Wi Fi control) in the refrigerator industry line for the second half of a row was only 18.7%.
In recent years, major brands are stepping up their layout and promoting the landing of smart refrigerators in smart families. According to the latest market achievements, it can be divided into two categories. One is hardware intelligence, which is to improve the scientific and technological level of the refrigerator itself, such as Samsung and Panasonic.
Samsung’s multi door refrigerator product line series with a price of 21988 yuan has designed four controllable modes of refrigeration, ecological preservation, dry mode and refrigeration in the broadband variable greenhouse, which can be freely converted between “refrigeration” and “refrigeration” according to the needs of users. Panasonic nr-f654hx is equipped with seven types of sensors, which can detect the operation of the refrigerator, and the built-in microprocessor can analyze the use of the refrigerator.
Another is scene intelligence. Like Casati, on the basis of improving hardware intelligence, it really puts intelligence into the scene and actively interacts with and serves users. One of the representatives is the Casati Internet of things dual screen refrigerator with big data and AI, which has made a huge leap from “managing things” to “managing people”. Firstly, it has MSA oxygen control fresh-keeping technology, which can prolong the fresh-keeping effect by 8 times; There is also intelligent management, which can monitor the ingredients you just put in and remind you to pay attention to the shelf life. More importantly, it can customize recipes according to your physical condition and tell you how to eat healthier.
If you think cooking is too boring, it can also “chat” with you and teach you to cook. For example, “Xiaoyou, Xiaoyou! How to make salmon?” Move your mouth and it’ll be easy. It is precisely because the Internet of things dual screen refrigerator is like a “strongest brain” to manage a healthy life that it has the confidence to price 100000.
Just because the high-end and intelligent meet the needs of users at this stage, all major brands are competing to enter the market. Under the guidance of “zhijiayun”, Casati makes rapid efforts, and Samsung and Panasonic also act frequently, which will enrich users’ choices and promote the development of smart refrigerators.