Electronic Enthusiasts Network reported (text / Huang Shanming) China has now become the world's largest smart home consumer market, and it has also attracted a large number of players to this track. According to public information, as of May this year, the total number of enterprises in the field of smart home design in my country has exceeded 830,000. Research firm CSHIA predicts that the market size will exceed 650 billion yuan this year, and IDC expects that the shipment of smart home devices will reach 540 million units in 2025.

However, while the market is so broad, the penetration rate has been maintained at a low level. According to statistics from the research institute statista, when my country's smart home market ranks second in the world, the penetration rate is only 5.63%, far lower than the 22.68% in the United States. .

Where is the reason? The price is too high, the industry does not have a unified standard, and companies still use fragmented solutions. These reasons are correct. However, in the author's opinion, one of the major reasons for the low penetration rate of smart home is the problem of its product design orientation. Many smart home products are only technology-oriented rather than user-oriented.

This is especially evident in the elderly population, why seniors. Young user groups are more receptive to new things, so most of the time they are more accepting of smart home products, but this does not mean that young groups will buy these products.

Compared with young people, the elderly group is the real rigid demand. Because of the inconvenience of movement, people usually need to take care of them. Therefore, if there are more convenient smart home products, the elderly group will have higher demand.

But in fact, most of the current smart home products do not take care of the relevant needs of the elderly group, that is, the degree of aging is not high. For example, many smart homes use voice as the primary means of interaction for products, which has become accustomed to young users. For the elderly, voice interaction is difficult to communicate, and even the early learning costs and daily conversations without mentioning the dialect may cause the voice assistant to fail to complete the interaction.

So is it okay to just use the buttons? It's still the same problem. The learning cost for the elderly is too high. Think about it, how many people have taught their parents or grandfathers to use smart appliances, how long did it take, and how many types? ?

If a product is too complicated to operate and has cumbersome functions, it will be more "difficult to use" for the elderly. Therefore, simple and convenient smart home products will be more friendly to the elderly.

For example, induction doors, smart lamps, etc., as long as people walk over, they are automatically opened, and no other operations are required here, and there is no need for people to actively control them.

The counter-example is a smart rice cooker or a smart cooking machine. For example, the rice cooker has already put rice in it, and you can press the switch to cook. Those smart functions are superfluous for the elderly. The cooking machine is even worse, not only leaving the most difficult tasks to humans (preparing vegetables, washing dishes, etc.), but also robbing the easiest part (cooking), the logic is completely reversed.

Even a smart home product such as a smart sweeping robot that can be used for a long time with one setting, I believe that many elderly people will not use it without the help of children. However, this is also a direction for future product upgrades, whether it can be used without connecting to the APP and plugging in directly.

At the same time, although many smart home APPs have made certain adjustments to suit aging, they only increase the font size and the icon size, and do not think deeply about the operation logic of the elderly. Or from another angle, if the user is a baby, how to let the baby learn to operate the APP, the same is true for the elderly.

If a smart home product is manufactured so that even the elderly can use it easily, then it can be judged that the product is basically successful. For example, a smart rice cooker, if it only adds the function of remote control, then the gap between this smart home appliance and ordinary home appliances is not big, but if it can be set to add one-key automatic rice washing, rice washing, rice cooking, rice filling, self-cleaning and other functions, So I believe this product will be a big sell.

Do a good job of aging-friendly smart products, which can make the elderly better adapt to their old age, and make the product settings as much as possible to complete more work without changing people's usage habits and less participation, such as smart The sweeping robot has been moving in this direction. Appropriate aging is actually similar to the "dumb" of a product, and the more stupid, the smarter the product.

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