The wheel of the times is always rolling forward, and everything is moving forward, without exception. In the wave of the television industry, the emergence of each new display technology means the turning of the history of television, from spherical CRT to flat CRT, and then entered the era of LCD, LCD and led, followed by OLED and qled quantum dots.
Today, the most representative in the TV market is nothing more than OLED and qled. The voice of debate on which of these two display technologies is higher or lower, stronger or weaker has never disappeared. In fact, objectively speaking, these two display technologies have their own advantages and disadvantages. Even in a sense, OLED performance will be slightly better, but the advantages are prominent, but the disadvantages are also fatal. “Short service life and high cost” have become the Achilles heel hindering the development of OLED.
The reason why OLED screen can be widely used in mobile phones is that OLED has a more prominent performance in the lightness of the screen, but at the same time, OLED technology also has two fatal disadvantages – short service life and high cost. The OLED screen is easy to leave residual shadows and screen burns when it is turned on continuously. Therefore, for durable consumer goods such as TV with a service life of 8-10 years, the service life of OLED can not meet this demand at all. In addition, the process of OLED is more complex, and its cost is more than three times that of LCD screen, while the cost of TV screen accounts for more than 50% of the cost of the whole machine. For OLED, the cost is high, and the price naturally increases. However, the OLED TV bought by consumers at a high price does not have the advantage of matching the price. In short, it is not cost-effective and can not meet the expectations, Therefore, in general, OLED is more suitable for FMCG products such as mobile phones, which are easy to carry, short service life and small screen body. Because the mobile phone is light and thin, and the screen body is small, it only accounts for about 10% of the cost, and the service time of mobile phones is generally 2-3 years. Returning to the essence of TV, qled using quantum dot technology is far better than OLED in resolution, brightness and color gamut, and these indicators are also the core of TV image quality, so qled is more suitable for large screen TV.
In today’s color TV industry, TCL is the domestic brand that has more say in qled technology. Its large screen quantum dot technology has the second largest number of patents in the world, and it is the first time to synthesize the world’s highly efficient blue quantum dot materials. In the second quarter of this year, TCL TV sales increased significantly by 32% year-on-year to 5.81 million units. Globally, the sales of brand TV reached 10.08 million units in the first half of 2020, of which the sales of quantum dot TV increased more than nine times year-on-year.
TCL’s highlight performance in this sales volume is inseparable from its excellent quantum dot TV matrix products, such as tclc8 quantum dot TV, tclc10 double screen qledtv and tclx98kqledtv. These three products can be regarded as the representative works of TCL quantum dot TV. They all have ultra-high primary color gamut, strong color expressiveness and are equipped with a number of hard core image quality technologies, The overall picture presentation is amazing.
Focusing on TCL’s global sales performance in the first half of 2020, such bright data is enough to show that the balance of victory has gradually tended to qled, and the balance between qled and OLED has been gradually broken. At present, there is still much room for improvement between qled and OLED, but the future market must be qled. The global sales of TCL quantum dot TV in the first half of the year just proves that qled can be expected in the future.