In recent years, driven by the increasing maturity of technology and the demand for home scene, the smart home industry with several ups and downs seems to have ushered in a real turning point of development. Under this industrial development trend, according to their own technical and channel advantages, choosing their own development route and truly landing smart home through an open ecosystem is both a challenge and an opportunity for enterprises laying out the smart home market.
Smart home is a subdivided field of Internet of things application grounding gas, and has huge potential market development space. It is a battleground for industry giants to layout the industrial ecology of Internet of things. As early as the beginning of 2012, with the Internet of things being listed as a strategic emerging industry by the national 12th Five Year Plan, smart home has stood on the tuyere of national policy.
According to relevant reports, driven by policies, the smart home market will reach a scale of 581.95 billion yuan by 2020. Smart home, smart community, smart hotel, smart office and other application scenarios will also be gradually implemented, and the scenario of smart home will be the general trend. At the same time, with the upgrading of consumption, the requirements of consumer groups for living environment and quality are gradually improved. Smart home is no longer limited to the high-end market, but can also be used by ordinary families. From the technical perspective, in the past two years, human-computer interaction technology has been continuously improved, IOT interconnection protocol has become increasingly mature, and the whole house intelligent ecological platform is gradually opening up.
Security products are just needed by smart home users
The sales of smart devices are closely linked to the needs of consumers. Users who take home as the consumer unit pay attention to family safety. The family security scene is considered as a just needed scene by the industry. Home security is mainly composed of smart home cameras, smart sensors (gas leakage, smoke, infrared curtain detector, etc.), smart door locks, smart cat eyes and other products. These family security products can not only play the role of anti-theft and anti invasion, but also realize the remote care of children, the elderly and pets. It is also a demand for safety and family affection.
The data of major e-commerce platforms show that smart speakers, smart security, smart lighting, smart door locks and other products are becoming popular applications of smart home. According to the IDC quarterly tracking report on China’s smart home equipment market, globally, “security and control” and “energy or lighting” (accounting for 55% and 53% respectively) are the main categories of smart home applications.
Competition from hardware products to ecosystem
In the 5g era, the Internet of things will develop rapidly, the hardware products of smart home will be more and more, and the competition of each subdivided product will be more intense. Smart appliances, smart speakers and smart locks will usher in industry development * *, and enterprises will also shuffle the market through technological innovation and enterprise merger.
However, at present, the value of smart home is mainly reflected in the interconnection of smart single products. Under this trend, if enterprises only pay attention to the single development of hardware products, they will be phased out by the industry. At present, enterprises in the industry propose to build a smart home ecosystem while developing smart home hardware products. Through the construction of smart home ecosystem, they will occupy an active position in the future development. Therefore, the competition in the field of smart home will gradually change from the competition of hardware products to the competition of cloud platform and ecosystem in the future.
“Openness” is the key to smart home ecological platform
In the era of Internet of all things, there are various types and styles of intelligent products. No enterprise can carry all the equipment types, whether it is smart home camera, smart door lock, smart switch, smart video, smart fresh air and other products. Therefore, the key factor of smart home ecological platform is openness.
In addition, in the process of landing, the smart home ecological platform also faces three dimensions: product, user and technology. First of all, the human-computer interaction experience effect of some products on the market has not reached the ideal state; Secondly, some products do not fit the user’s just needed application scenarios; Finally, the whole house smart home system has not been fully formed, and the products cannot be interconnected and lack linkage. Therefore, industry enterprises should have an in-depth understanding of the market, develop good products that really meet users’ needs and use scenarios, and actively open the ecosystem to bring users a comfortable and easy-to-use ecosystem.
Taking security as the starting point to create scene intelligence
At present, giants in communication, Internet, home appliances, security and other industries are actively layout the smart home ecology. Under the smart home ecology, enterprises in each field have their own entry points and ecological layout strategies. For security enterprises, home security products and systems are their advantageous areas. Taking home security as the core and using the mode of open cooperation to build a scene whole house intelligent ecology has become the smart home market strategy of security enterprises, especially giants.
Specifically, fluorite is an ecological platform equipped with intelligent hardware such as intelligent security, intelligent entry, intelligent control and intelligent robot, which opens the ecosystem of subsystems such as environmental control, intelligent drying, intelligent audio-visual, intelligent access control and intelligent conference, so as to realize the whole house intelligence of houses, offices, shops, schools, hotels and other places. At the same time, we use the interconnected cloud open platform to share the cloud platform service capability of smart video with partners, jointly create the cloud ecology of the Internet of things, and truly promote the implementation of the smart home ecological platform.
Front to back overall solution coverage
The aftermarket mainly refers to intelligent products. After decoration, water and electricity are no longer used, which is installed and used, with low price, high degree of freedom and convenient installation. Front decoration refers to providing smart home solutions before users decorate. Compared with rear decoration smart home, this layout has stable service and efficient connection.
At present, many leading enterprises provide overall solutions and products from front to back decoration market. Front decoration cooperates with real estate and home decoration companies, and back decoration is promoted by new retail channels. Considering that the front and back decoration are suitable for different scenarios, and there are certain complementary advantages between them, they are bound to go hand in hand to jointly promote the development of the smart home industry in the future. In terms of channel layout, powerful enterprises generally adopt online and offline smart home experiential sales platforms. Online provides users with more convenient purchase choices through shopping malls, tmall, jd.com, wechat apps and other channels. Offline, there are self operated flagship stores, exclusive stores and national retail service outlets to provide users with smart life products and services, so that users can truly feel smart home.