According to IDC, headsets and wristbands helped the global wearable market grow in the first quarter.
According to the new data released by IDC, the world’s wearable device shipment increased by 29.7% in the first quarter of 2020 year-on-year, and the total sales volume of wearable devices reached 72.6 million units. Driven by the launch of new products such as Fitbit charge 4 and mainstream products such as Xiaomi and Huawei, sales of wristband products increased by 16.2% in the quarter, while headset equipment increased by 68.3%, accounting for 54.9% of the market.
Jitesh, research manager, IDC mobile devices “Earphone products are bucking the trend in the downturn caused by the epidemic, and consumers are very keen to buy them. They not only have the function of playing music, but also help them improve their work efficiency, because the epidemic has forced many people to work at home, and consumers are looking for devices that keep their connection to their smartphones and reduce the noise around them,” ubrani said
Apple once again became the leader of wearable device companies with 29.3% market share and 21.2 million sets of sales. Although Apple watch’s shipments have fallen due to supply chain problems, the strength of the beats and airpods series is enough to offset the negative growth. Xiaomi ranked second with 7.3 million wristbands and watches sold, and its regional expansion outside China and its distribution shift from retailers to online and offline retailers have established the company’s leading position. Samsung ranked third, with its latest generation of Galaxy buses and budds + well received, both of which shipped more than 4 million units this quarter.