The entire VR market has experienced a short-lived conceptual hype in the securities market in 2015 and a large number of manufacturers' placards in 2016. The development prospects of VR are very clear, and the opportunities there are just like mushrooms. IDC predicts that after the ups and downs in 2016, China's VR market will usher in a 441.2% growth in 2017.

And "BAT" (Baidu, Alibaba, Tencent), which is a wind vane enterprise in the Internet field, is currently taking it as its new growth pole, and has begun to take a series of measures to achieve profitability in this field. At the same time, many international giants have also joined from the previous wait-and-see approach. In early June, Apple announced that new Mac and iPhone products will support VR and AR functions, respectively. The addition of giants will undoubtedly set off a new round of bloody battles in the VR field.

The VR market is so hot, not only because VR is a new direction of technological innovation and application, and a hot field for enterprises and investment institutions to enter, but also because from the perspective of promoting the development of the industry, VR is also the focus of government departments and industrial parks focus. Recently, the Guangdong Virtual Reality Technology Industry Association was established in Shenzhen. It will promote technical exchanges in the field of virtual reality through measures such as industry integration and investment incubation, and promote the sustainable and healthy development of the virtual reality industry in Shenzhen and Guangdong. Lu Peng, president of Guangdong Virtual Reality Technology Industry Association and president of Shenzhen Baoqianli Electronics Co., Ltd., said that virtual reality is a frontier industry of technological innovation with government orientation, capital trend and talent influx. At present, Shenzhen attaches great importance to the development of emerging industries, and the virtual reality industry is at the forefront of the country.

In the eyes of industry insiders, 2017 will be at the critical point of the outbreak of the virtual reality industry. Under the influence of Google, 80% of mainstream mobile phone manufacturers will release VR products. In 2017, the shipments of VR glasses boxes dominated by mobile phone manufacturers will account for 62.9%. At the same time, a large number of high-quality VR content will emerge, and manufacturers will try more content in VR, and will gradually develop their own VR light applications, which mainly focus on display and entertainment. "In addition to display and entertainment, virtual reality VR technology is more and more widely used in various fields such as consumption, tourism, medical care, sports, etc., and the relationship with ordinary people is getting closer and closer.

The return of VR to its essence is a means of realization. Therefore, no matter how far VR technology develops, the development of the entire industry still depends on application. VR has a strong rigid demand in pan-entertainment, education, medical and other industries, and will be applied in the field of technology. In 2018, the VR industry will explode, and it will be used at every level. The entire market is estimated to exceed 10 billion.
Responsible editor: tzh


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