September 24, 2021 – MEMSIC, the world’s leading MEMS product company, announced that it will officially launch a new brand vision globally from now on, and announced a new logo style to shoulder a new mission with the image of “Xinmeixin” , write a new chapter!

At the beginning of 2020, MEMSIC split into an independent new company, turning a new page in the history of MEMSIC. Since the beginning of the year, MEMSIC has introduced a new management team, planned a new vision, re-established and implemented a new strategic route, introduced outstanding talents, integrated and developed new technologies, and introduced billions of yuan in financing. The brand new image of “new” has emerged in the semiconductor industry.

  • In 2020, successfully deploy capacitive sensor technology and become the leader of capacitive accelerometers in China;
  • In 2020, the shipments of geomagnetic products will rank among the top two in the world
  • In 2021, enter the TWS headset and wearable tablet market, successfully launch a new generation of ultra-low power geomagnetic and Hall sensors and enter mass production
  • In 2021, AMR geomagnetic products, capacitive accelerometers and thermal accelerometers will occupy a pivotal position in the smartphone and IoT market
  • In 2021, sales will hit record highs, with a year-on-year increase of 158%

Looking back on history, MEMSIC, with a history of more than 20 years, has laid a solid technical foundation. Today, the vibrant “Xinmeixin” is running forward vigorously to open up a new future and create new milestones!

Dr. Zhi Chunxing, CEO of MEMSIC, said: “MEMSIC has carried out strategic upgrades in 2020, including the expansion of product lines and the deepening of the IDM model. In the past year, MEMSIC has entered a period of rapid development, and now MEMSIC has It is a brand new MEMSIC, shouldering a new mission and carrying a bigger dream. Under the guidance of the strategic direction of “independent innovation + inorganic development”, MEMSIC is determined to become an IDM and unicorn enterprise in the MEMS industry in China and even in the world. We hope that through this brand image upgrade, Meixin will truly show the new style of Meixin, which is innovative, inclusive, and ambitious, and walks in the forefront of the world with a new image.”

MEMSIC’s new logo interpretation:

The new logo adopts a brighter and more technological green, and the overall look is more concise and modern. The rounded fonts show the integration of the new beauty and the world, and all things. The entire logo is dynamic and full of meaning, perfectly interpreting the vision of MEMSIC: to perceive everything – the conductor of the digital physical world.

The letter S in the Logo has been given three meanings:

  • First of all, S is the first letter of Sensor, which represents MEMSIC’s main product – sensor
  • Secondly, S stands for plural, and plural means infinite possibilities, which symbolizes that MEMSIC’s sensors are not only rich in variety and all-encompassing, but also can create infinite possibilities.
  • Finally, the letter S is also an abstract figure of a chain, representing connection, implying that Meixin is the connection of perception of all things between the physical and digital worlds

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