Some time ago, a question appeared on the hot search: What do you most want to do after the epidemic is over?
For me, the answer must be: come on a trip that says go, there is no "nucleic acid shelf life" kind.
It has been half a year since the last time I traveled across the city. I almost forgot what the airport and high-speed rail station masters were like. Of course, for airports, expressways, urban railways, railways and other industries and practitioners, the impact and impact will only be deeper and heavier.
Both individuals and the rail industry need a post-epidemic rehabilitation period to regain the power of travel.
Huawei launched the "Airport Rail Corps" in the second batch of 15 corps, undoubtedly realizing the importance of the digitalization of the rail industry for social and economic recovery.
Moreover, compared to other industrial legions, the "airport track" is the connection with the public, possibly the closest.
Just imagine, receiving international express at home, you don't need to know how the port works; surfing the Internet, you don't think it has something to do with the data center. But as long as you travel, you will inevitably have a very intuitive feeling about the speed of the subway, whether the high-speed traffic is blocked, the high-speed rail is not troublesome, and whether the airport is smooth or not. Circle: It’s really unfortunate, today I’m stuck in traffic/late/delayed/take the shuttle bus again…
There is no doubt that the digital transformation of the rail industry is extremely urgent, and the public can also directly benefit from it. However, it must be admitted that, as one of the industries directly affected by the epidemic and the passenger flow has dropped sharply, it means another huge risk for enterprises in the rail field to spend real money, manpower and material resources to bet on digitalization.
If you are also curious, should the rail industry be digitized, and what changes will it bring to your next trip? Today, let's imagine it together, and treat it as a "psychological rehabilitation" for the days of free travel that will eventually come.
Different legions, how has the airport track been "hodgepodge"?
The Electric Power Corps serves the power industry, the Coal Mine Corps serves the coal mining industry, and the Smart Photovoltaic Corps serves the PV industry… Unlike these Corps that focus on a certain vertical scene and can see the industrial logic at a glance, the Airport Rail Corps is still somewhat understandable. complicated.
It covers a lot of travel scenarios, from urban railways, light rails to airports, and high-speed railways, serving a large number of the above-mentioned sub-sectors in one go.
This is strange. For individuals, if the activities are usually in the urban area, it obviously does not matter whether the high-speed rail and the airport are digitized; most business travelers who are "trapeze" leave by car after landing, and the smart subway is also far away. For the industry, these different travel businesses also form a set of independently operating industrial chains.
That being the case, why not just launch the Airport Corps, the Railway Corps, and the City Railway Corps, and have to integrate them into one Track Corps? According to this logic, the goods are transported by road from the port, and there is no need to divide them into port corps and road corps. Wouldn't it be enough to just call them "sea road corps"?
This is also the interesting part of the Airport Orbit Corps, which can explain why we use the Huawei Corps model as a springboard for understanding a new industry and new trends. Because behind the establishment of each legion, there is its own set of logic. Just like the emergence of the airport rail corps, it actually points to a travel experience that the public may not be familiar with at present: integrated comprehensive transportation.
What's wrong with traditional transportation? "The world is around you", as a media person, I often need to travel to other cities. During the whole process, I often encounter various "blocking points" and "breakpoints".
Carrying a suitcase out of the house, I need to take the subway/light rail to the distant Beijing Daxing Airport/Capital Airport. Because of the long distance, I need to wait for the bus, check in, queue at the security check, and take the shuttle bus. Allow time for mobility, so spend 3-4 hours on the road per trip. Operating together is as fierce as a tiger, and the total time is not as fast as the high-speed rail.
When you arrive at your destination, the fault between rail transits will also bring you deep frustration. When I walked out of the high-speed rail station and went to the subway station, I stood in the long security check line and doubted my life. Why the security check at the airport, high-speed rail and subway can't get through, no one can give passengers an answer.
Urban studies theorist Lewis Mumford believes that the basic characteristic of modern cities is that they are increasingly traffic-oriented. A sufficiently developed city must have fewer "blocks" and "breaks" in its traffic. If airports, urban rail, high-speed rail and other closely connected rail transits have high barriers and low connectivity, then "blocking points" and "breakpoints" are inevitable.
The "integrated comprehensive transportation" is precisely to solve the problem of interconnection and interoperability of the whole process, the whole cycle and the whole scene in the transportation system. This is what the airport rail industry urgently needs to solve, and it is also the big cake that Huawei Airport Rail Corps hopes to cut away.
How difficult is it to enjoy the silky smoothness of the airport track?
Eliminating "blocking points" and "breakpoints" in different rail transit scenarios, so that rail travel no longer has boundaries, is beautiful for passengers, but just like "opening up the two veins of Ren and Du", there are still many difficulties.
In fact, as early as the 1950s, my country introduced the concept of "integrated transportation" from abroad and carried out related explorations. There is an old joke: a couple broke up at the airport, the girl said to the boy: "Don't wait for me, we will have no result, just like the airport will never wait for the train, and we will never meet in the future. "A few years later, Hongqiao Airport was connected to Hongqiao Railway Station, and the chief engineer of this project was that boy.
Although it is a joke, it reflects the development process of my country's airport rail transit from single to integration, from isolation to linkage, and continuous optimization. At present, there are more and more comprehensive transportation hubs such as airports, high-speed railways, and urban railroads, and the accessibility, connectivity, and synergy of each line are continuously enhanced, even surpassing the level of developed overseas cities.
But under the new situation, the airport rail transit industry is also facing new challenges.
Common challenges include:
1. Benefit. The airport rail industry as a whole has been affected by the epidemic, and agility, revenue increase, cost reduction, and efficiency improvement are very necessary for breaking the situation in the post-epidemic era.
2. Upgrade. Customers' needs and requirements for travel are gradually increasing. However, the airport rail industry is relatively traditional, and comprehensive digital transformation requires large-scale and long-term investment. There are concerns and practical difficulties within the enterprise.
3. New topics. In addition to the changes in routine operations, the airport rail industry is also facing some new era issues. For example, with the global attention to low-carbon models, most transportation companies are faced with new problems such as fuel consumption and electricity consumption.
In addition, sub-sectors such as aviation, railway, and urban rail also have some differentiated challenges:
1. Urban Rail. Urban rail is one of the most conventional modes of transportation for residents and passengers, and faces challenges brought by urbanization. In recent years, cities around the world have been rushing to build subways, light rails and other rail tracks. In the post-epidemic era, it is necessary to more reasonably match urban needs, improve resource utilization efficiency, and achieve cost reduction and efficiency improvement. In addition, with the continuous increase in the number of lines and stations, the structure of the urban rail network is becoming more and more complex. At the same time, the average daily passenger flow is huge, and there are obvious peaks and troughs, which make the service, scheduling, and operation and maintenance of urban rail enterprises more and more difficult. As it grows, the operating pressure rises sharply.
2. Railway track. At present, China has built a world-leading modern railway network and has become the only country with a high-speed rail network in operation. While the railway track has made continuous achievements, it still faces many challenges in terms of "soft capabilities" such as production efficiency, operating efficiency, and customer service. There is still room for upgrade and optimization in emergency management and passenger travel experience. Before the holiday, a large number of passengers were stranded due to the suspension of high-speed railways. In addition, the railway covers a wide area, the ground environment is complex, and the safety protection and operation and maintenance efficiency also need to be strengthened. The traditional manual inspection is labor-intensive, and there is a risk of missed inspection.
3. Airport aviation. Air travel has gradually become one of the commonly used travel methods. After the epidemic, the passenger volume of civil aviation will inevitably pick up gradually. Improve the ability to resist risks, implement lean operations, optimize and upgrade the user travel experience, and change from "heavy passengers and light cargo" to "simultaneous development of passenger and cargo". New trends such as these have driven the aviation industry to develop towards high quality in terms of efficiency, safety, and experience.
On the one hand, digitization has become the best choice for these industries to solve their respective problems; on the other hand, the state attaches great importance to the integrated construction of the transportation system in the process of digitization, and the linkage of vertical fields forms a comprehensive three-dimensional large-scale integration of sea, land, air and railway. Transportation has become an inevitable requirement for the development of the transportation industry.
Travel without borders, "no feeling" is the biggest feeling
Some friends may say that now you only need to swipe your mobile phone, swipe your face, and pass with one pass, which is incredibly convenient compared to the past. What else do you need to do with linkage? Recalling that after the emergence of telephones, the Internet, and smartphones, people have expressed that they will never go back to the past. Similarly, the smoother and smoother travel experience is not "unnecessary", as long as it truly brings value and changes travel habits. The user's imagination boundary for travel will continue to open.
The next breakthrough of airport rail transit lies in the "senseless travel" brought about by the "borderless" system. At present, it is mainly divided into three steps.
Step 1: Digitize the infrastructure. It is the premise and foundation of digitalization that terminals on the roadside, trackside, station and hub can "speak" through "digital" language, and then be incorporated into operation management.
This is mainly achieved through the perception level and the connection level, and the technology mainly relies on high-resolution video (HDV) and analysis, 5G, optical transport network (OTN), etc. For example, a camera is installed at the airport to capture the movement of the aircraft, and the staff can see the basic information such as the airline to which the flight belongs and the passengers on board in the video interface; Nanjing Metro Line S6 is deployed at both ends of the station track area and at both ends of the train Airflash urban rail vehicle-ground communication equipment can use the short stop time of the train to complete the return and on-board storage of vehicle CCTV video and vehicle monitoring data, supporting the safety and efficiency of the subway. Various sensing devices distributed on railway lines and stations provide a steady stream of sensing and interactive data for the railway intelligent center.
Step 2: Digitize business processes. Through cloud computing, big data, AI, etc., the process breakpoints are opened, the integration, collaboration and sharing of business process platforms are realized, and the comprehensive management capability is improved.
The transportation industry is IT-oriented relatively early, but many "chimneys" were erected during the construction process, and the efficiency of data analysis and utilization was improved after the construction was completed. Taking urban rail as an example, the first subway opened in Hohhot in 2019 relies on the digitalization of "latecomers to come first" and the application of new technologies such as cloud computing and big data. Innovation. For example, the "One-Code-Pass", which was launched quickly on the urban rail digital platform based on data integration, realized the mutual recognition of Hohhot's subway cards and Beijing's subway cards, and one-code common use, which enhanced the convenience of business travel between the two places, which aroused attention at that time.
Yunnan Airport is one of the aviation digital models that are also "come from behind". Yunnan is mountainous, and many cities rely on planes to pass through. However, Yunnan Airport Group had a complex management system, uneven regional airport capabilities, and many "information islands". After digital transformation, the airport group has changed from "individual development" to "coordinated integration" ”, to realize the business synergy of Yunnan civil aviation airport group.
The third step: intelligent integration of the whole platform.
To transform digital technology into productivity, it needs a wealth of intelligent applications to mine "data assets", so that the operation and management of the rail industry can be transformed from manual decision-making to data-based decision-making, and it has truly become a production tool in the transportation industry.
At present, AI is also fully blooming in various business scenarios in various sub-industries such as urban rail, high-speed rail, and airports. Taking the travel experience of users as an example, a large number of smart applications have been implemented.
For example, through video + AI recognition, various scenarios such as station crowd density, queue length, platform crossing yellow line, and personnel retrograde can be monitored in real time, and safety management in stations and airports can be realized; based on global big data and AI intelligent analysis capabilities, it is possible to achieve Intelligent allocation and optimal deployment ensure efficient operation. Through face authentication, passengers can quickly complete the security check with "zero perception", and travel without hindrance is becoming possible.
Step by step, the boundaries of different dimensions, levels, and links will be removed, and the seamless integration and flow of data will also promote people's senseless travel and flow.
For every traveler, the sense of security, happiness and comfort brought by "no feeling" is the greatest "feeling". Looking back at that time, you may feel that the current travel experience of repeated breakpoints has become unbearable.
It is not difficult to find from this that comprehensive transportation is also a long-term comprehensive project, which requires the integration of locomotives, railroad tracks, and stations to achieve true "integration". In this process, the airport rail industry is basically a non-digital native enterprise, and it will be faced with a subversive change, during which there will inevitably be hesitation, concern, resistance, and repetition.
There are many contradictions in the process of digitization, and traditional enterprise service methods cannot timely and effectively connect a series of links such as customer needs, technological innovation, solutions, product development, and operation and maintenance services. From this perspective, it can be found that the "corporation model" that brings together scientists, engineers, and marketing experts is not only a maneuver strategy for Huawei to face internal pressure, but also an effective tactic to deal with the digital barriers of vertical industries.
Of course, there is a saying in China that "the heaven and the earth meet and all things are connected" since ancient times. In the face of the huge airport rail industry, Huawei alone cannot exhaust the demands of the industry. The beautiful vision and huge market of "comprehensive transportation" will inevitably attract more and more insightful people and enterprises to take innovative steps.
Let's look forward to that day together. On that day, we will accompany the distant scenery time and space again and again, and we will be in close contact with the people we like.