On April 7, the 2022 new product launch conference of Samsung Home Appliances was successfully held. With the theme of “Technology·Art·Home”, this conference vividly interprets Samsung’s in-depth understanding and insight into the relationship between technology, art and home through a rich matrix of home appliances.

At the press conference, Samsung’s 2022 Neo QLED series TV, The Freestyle Samsung portable smart projector, Samsung Lifestyle series TV, and Samsung BESPOKE HOME and other products were all unveiled, which not only reflected Samsung’s latest achievements in the field of technological innovation, but also highlighted Samsung is committed to its relentless efforts to reshape the concept of the future home.

“In recent years, Samsung has been thinking about how to integrate technology, art and home more closely. We hope to create a more artistic family atmosphere for consumers through our own technology.”

Cui Shengzhi, president of Samsung Electronics Greater China, said, “In the post-epidemic era, the connotation of home is constantly expanding, and consumers’ requirements for the quality of family life are also constantly improving. As a world-renowned home appliance technology company, Products to meet the increasingly diverse individual needs of consumers.

Neo QLED 8KNew

Applying high-end technology to create an excellent new experience

Samsung has always aimed to apply superior technology to provide consumers with a better experience. This year, Samsung has upgraded and expanded the Neo QLED 8K series. The Neo QLED 8K optical quantum dot TV QN700B released this time continues Samsung’s quantum dot Mini LED backlight technology. Compared with last year, the brightness level of the new backlight in 2022 will be upgraded from 12 bit to 14 bit, which can present a better picture detail.

The quantum dot matrix technology adopted by QN700B adds adaptive optical path control on the original basis, which can adapt and adjust the backlight according to different picture characteristics to better present the picture.

The AI ​​deep learning algorithm integrated in the Neo quantum dot 8K processor can analyze and sculpt the picture to form a high-quality image enhancement effect.

In terms of sound effects, Samsung Neo QLED 8K series products are equipped with Dolby Atmos, audio and video tracking technology, and “Q Symphony” technology that is coordinated with Samsung sound equipment, which can create 3D surround sound effects and enjoy immersive music at home. audiovisual experience.

The new Neo QLED 8K product continues Samsung’s quantum dot Mini LED backlight technology, presenting better picture details

Samsung Lifestyle Series

Satisfy consumers’ imagination of “home”

Samsung uses creative art and high-end technology to bring inspiration to consumers’ life and better home experience.

Based on in-depth insight into consumer needs and continuous improvement of product quality, Samsung Home Appliances refreshes consumers’ traditional definition of home, endows home with more possibilities, and satisfies their imagination of home. Rich concepts and functions such as galleries, theaters, and gyms can be integrated into daily home life, and at the same time extend the concept of home to a wider range.

The Freestyle Samsung Portable Smart Projector is one of the highlights of this conference. This “fashionable new favorite” for the Z generation has attracted widespread attention due to its multiple functions and lightweight appearance.

The Freestyle has 1080P full HD resolution, and is also equipped with automatic keystone correction, automatic leveling and automatic focusing functions, which can easily project a clear and square image of 16:9. The 180° rotating bracket at the bottom supports multi-angle projection, and the projection screen can reach up to 100 inches. The product has a built-in 5W all-round speaker, which provides clear, realistic and high-quality surround sound, and realizes a theater-level audio experience.

The Freestyle Samsung Portable Smart Projector is also equipped with an ambient screen mode, and users can easily create a personalized and unique home atmosphere through its built-in wallpaper and translucent filter lampshade.

The Freestyle Samsung Portable weighs only 0.8 kg and can be held with one hand. With a portable mobile power base, it can travel with the user, as if “going with you like a shadow”. The small and portable features of the product will also bring more fun and inspiration to users, experience more excitement in the process of unlocking “100 ways to play Freestyle”, and add more happiness to “home”.

The compact and portable features of The Freestyle will also bring more fun and inspiration to users

The Frame series and The Serif series of Samsung Lifestyle series TVs have changed the traditional positioning of TVs limited to audio-visual, created a more diverse home experience for users, and started the artistic process of Samsung TVs.

In 2022, the new products of the Painting Wall series and Painting Landscape series are equipped with new matte displays with anti-glare, anti-reflection and anti-fingerprint properties, providing users with a pleasant and comfortable viewing experience.

The Frame painting wall series continues to use the elegant frame shape and simple cable design. The slim back allows the TV to “closely fit” with the wall. With the customized standby screen, the exquisite Samsung TV can be transformed into a private gallery .

The uppercase “I” shape of The Serif painting environment series highlights the aesthetic personality, and the novel bracket installation makes the TV more flexible and tidy, adding an artistic and modern atmosphere to the user’s interior decoration, and enhancing the taste of home space. At the same time, the two series of new products will also be equipped with Samsung’s solar remote control, which can be charged by indoor light, outdoor light or USB.

Samsung BESPOKE HOME series

Light up life with art

Samsung attaches great importance to consumers’ personalized experience and artistic aesthetics, and is committed to bringing consumers a better daily life with excellent technological innovation and personalized products.

Samsung adheres to the concept of “Samsung Brilliant Platinum Home Solutions”, bringing an upgrade of “color + intelligence”. Through the combination of art, intelligence and technology, Samsung BESPOKE HOME series products create a new multi-scenario and multi-dimensional smart home appliance experience of “shape, color and phase”.

The new member of the Samsung BESPOKE HOME family unveiled this time—Samsung BESPOKE colorful platinum grid cross-door refrigerator continues the diverse combination design and adds new colors. It can be combined with this series of single-door and two-door refrigerators to meet the actual needs of users at different stages , coupled with multiple collocations of different colors and panel materials, the simple and stylish style makes the home space escape from monotony and dullness, bringing a different home aesthetic feeling.

And there are more new upgrades in fresh-keeping technology, using broadband variable temperature design and chilled fresh-keeping technology, a variety of custom storage modes, taking into account space use and food preservation. At the same time, it is equipped with frost-free three-cycle refrigeration technology, which can quickly cool down, maintain the appropriate temperature and humidity in each room, and realize refined fresh storage.

Samsung BESPOKE colorful platinum grid cross-door refrigerator continues the design concept of combination and matching, adding new colors

Taking into account both practical and aesthetic design concepts, and insisting on using technology to make products full of human warmth, Samsung’s new BESPOKE colorful platinum grid washing machine and clothes dryer are shocking, paired with Samsung BESPOKE colorful platinum grid clothing care machine, to provide users with laundry care The new solution opens a new era of smart protective clothing.

Product design also has the DNA of art. Home appliances are no longer just home appliances, but can also be a carrier for self-expression and individuality, and strive to make the homes imagined by consumers a reality.

Samsung’s new BESPOKE colorful platinum washing machine and clothes dryer are shocking, paired with Samsung BESPOKE colorful platinum clothing care machine, providing users with a new solution for clothes washing and care

The Samsung BESPOKE HOME family welcomed two new members in the home appliance category this year: a vacuum cleaner and a shoe care machine.

Among them, the Samsung BESPOKE vacuum cleaner is equipped with Samsung’s powerful air pulse technology, which achieves efficient cleaning through a 5-layer filtration system and effectively blocks 99.999% of fine dust. The vacuum cleaner is equipped with an integrated multi-functional cleaning station, which will automatically charge after use.

One-button dust extraction design, dumping can be completed with one simple action, will not cause dust leakage, and clean hands without dirtying. Samsung’s exquisite requirements for life are more reflected in the BESPOKE colorful platinum shoe care machine, which is equipped with powerful UV deodorization and UVC antibacterial technology, which can purify and deodorize, so that you can wear fresh and clean shoes every day to go out and enjoy from the inside. Exquisite living outside.

The Samsung BESPOKE HOME family welcomes two new members in the home appliance category this year: a vacuum cleaner and a shoe care machine

The Neo QLED 8K product QN700B released this time has a recommended retail price of 34,999 yuan for 75 inches, 21,999 yuan for 65 inches, and 15,999 yuan for 55 inches; the suggested retail price of The Freestyle Samsung Smart Projector The price is 5,999 yuan, and it has been sold in the Samsung online store.

The new products of Samsung BESPOKE colorful platinum grid series are also on the market. The recommended retail price of Samsung BESPOKE colorful platinum grid cross-door refrigerator is 30,900 yuan. The recommended retail price of Moon White is 20,900 yuan, 17,900 yuan, and 13,900 yuan respectively, and the suggested retail price of Samsung BESPOKE colorful platinum vacuum cleaner is 5,999 yuan.

By redefining the relationship between technology, art and home, Samsung is committed to creating a better life and future, thereby realizing its corporate vision of “creating the future together”. Samsung’s corporate vision is aimed at coping with the severe environmental challenges that the earth is currently facing. To this end, Samsung has put forward the concept of “persisting in the practice of sustainable development”, vigorously promoting green and low-carbon transformation, and contributing to a better future for the earth.

In the future, Samsung will continue to “adhere to the practice of sustainable development”, while continuously strengthening innovative research and development, further integrating technology and art, and bringing consumers more innovative products that meet their individual and aesthetic needs, making homes more Vitality makes life more imaginative.

Reviewing editor: Peng Jing

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