The time has come to late February. According to the rhythm of previous conferences, many mobile phone manufacturers began to release new products offline one after another at this time. However, due to the impact of this year’s epidemic, Xiaomi mobile took the lead in holding a comprehensive online live press conference. The day before, Samsung launched the galaxy S20 series mobile phone equipped with Qualcomm snapdragon 865 processor and the galaxy Z flip mobile phone equipped with Qualcomm snapdragon 855plus in San Francisco.
Yes, Samsung has once again taken the lead in the launch of Qualcomm’s flagship processor. This time, Samsung is no longer like squeezing toothpaste before. It is just an iterative upgrade that doesn’t hurt or itch. Instead, it has comprehensively upgraded the Galaxy S series flagship mobile phone, from the screen to the appearance design to the imaging system. Obviously, Samsung is not satisfied with the mobile phone business in the past two years, especially the flagship mobile phone with high profit. Its market share is constantly eroded. So Samsung went back to the product and carefully polished out the galaxy S20 series mobile phones. Only from the details of the new phones released at the press conference, the machines are piled up fiercely and have been greatly improved in many places.
Samsung’s San Francisco launch launched five new folding screen mobile phones: Galaxy Z flip, Galaxy S20, Galaxy S20 +, Galaxy S20 ultra and Galaxy bugs +. Five new products were released at one go, and many people said that Samsung’s press conference was an explosion of toothpaste. I believe that Samsung needs to come up with some sincere products to recapture its real mobile phone market, especially the Chinese market. Due to the rapid rise of domestic mobile phones represented by Huawei, Xiaomi, oppo and vivo in recent years and their recognition in the international market, the mobile services of Samsung and apple have been seriously threatened.
Next, the author focuses on the galaxy S20 series mobile phones. There are three subseries in this series. The longer the name is, the higher their performance and configuration will be. In terms of price, the starting price of the galaxy S20 is US $999 (about RMB 6963), the starting price of the galaxy S20 + is US $1199 (about RMB 8357), and the starting price of the galaxy S20 ultra is US $1399 (about RMB 9751). Of course, this is the price issued by the United States. According to industry insiders, the price of Bank of China will be about 1500 yuan lower than this price.
The top screen is coming again, and different people have different opinions on lens placement
This time, the appearance of the Galaxy S series has again made a huge change. The screen adopts a full screen with holes, and the holes are placed in the middle of the top of the screen. At the same time, the appearance of the backplane adopts the mainstream three shot / four shot matrix arrangement. The screen size of the galaxy S20 is 6.2 inches, the weight is only 163 grams, and the overall size is 69.1 × 151.7 × 7.9 mm, which is very suitable for one hand holding. The screen size of Galaxy S20 + in the middle is 6.7 inches, the overall size is 161.9 × 73.7 × 7.8mm, and the weight is 186g, which is controlled within 200g. The galaxy S20 ultra is the largest of the three models, with a 6.9-inch screen, a size of 166.9 × 76.0 × 8.8mm, and an unavoidable weight of 220g.
Samsung’s AMOLED screen has always been highly praised in the industry. Last year, it has been working with other mobile phone manufacturers to develop customized screens. This time, it finally equipped its mobile phone with a 2K screen with high refresh rate. All three mobile phones use dynamic AMOLED Infinity-o aperture full screen, support hdr10 +, the whole series with 120Hz high refresh rate 2K screen, let a person shine, but the fly in the ointment is that 120Hz refresh rate can only be used in 1080p resolution, 2K resolution refresh rate is 60Hz.
Hardware strength conventional upgrade machine foundation to do in place
The processor of Galaxy S20 series models adopts two solutions: Qualcomm snapdragon 865 and Samsung self-developed exynos 990. The new machine equipped with snapdragon 865 will be sold in China, North America and Japan, while the new machine equipped with exynos 990 will be sold in Europe, South Korea and other regions. 5g will be one of the important selling points of Galaxy S20 series models, but S20 / S20 + still has 4G LTE version for sale in some regions.
The configuration of lpddr5 memory + ufs3.0 flash memory guarantees the high-speed operation of the mobile phone. At the same time, ultrasonic fingerprint identification, AKG dual speakers, WiFi 6, IP68 dust-proof and water-proof and full-function NFC are standard configuration of the whole system. In terms of battery, S20 battery capacity is 4000mAh, supporting 25W wired fast charging, 15W wireless fast charging and reverse wireless charging; S20 + battery capacity is upgraded to 4500mAh, charging specifications are the same as S20; S20 ultra battery is upgraded to 5000mAh, wired charging is upgraded to 45W. This time, Samsung has a fierce stack of materials, everything, and the hardware has the quality of a machine king.
Can you be moved by the 100 million pixel image system upgrade
In terms of camera, the galaxy S20 has three cameras at the back, 12 million main camera + 64 million long focus + 12 million wide angle, supports 3x optical zoom and 30x digital zoom, supports 8K / 30fps, 4K / 60fps video recording, and 10 million pixel camera in front. The S20 also has a depth of field camera, which is the same as the S20 in other aspects. Compared with them, S20 ultra’s camera configuration upgrade is very large. The specific solution is 108 million pixels main camera + 48 million periscope long focus + 12 million wide angle + TOF lens, supporting 10 times optical zoom and 100 times digital zoom, supporting 8K / 30fps, 4K / 60fps video recording and 1080p / 240fps, 720p / 960fps slow motion upgraded video shooting. Front 40 megapixel camera.
Yes, this time, Samsung also began to pile up materials. The main camera of S20 ultra also came to 100 million pixels, with 10x Optical Zoom and 100x digital zoom. The upgrading of imaging system has always been a research topic of major mobile phone manufacturers. From the earliest competition in the number of cameras to the later pixel competition, it seems that manufacturers like Samsung, who clearly can use software algorithms to improve the imaging quality, have begun to pile up materials. There is no way. Because of the market, what consumers like is the direction of manufacturers’ efforts.
At this press conference, Samsung also mentioned several partners, Netflix, youtube and X-box. Not only does the mobile phone do well, it also needs better content support. Samsung saw this. The video and entertainment functions of mobile phones can not be underestimated. Of course, the traffic owners will not miss this opportunity to attract more users.
Due to the novel coronavirus pneumonia, the MWC (World Mobile Communication Conference) was scheduled to be cancelled in late February in Barcelona. This event will affect some new products released by the manufacturers, and will inevitably affect the whole industry. But we believe that all enterprises can cope with all these problems well. We still expect all the big manufacturers to continue to bring us. Surprise me.