Samsung occupies 85.4% of the global AMOLED small panel market.

Samsung occupies 83.6% of the global 8K TV market.

As the world’s largest mobile phone manufacturer and the world’s largest TV manufacturer, Samsung Electronics has an unshakable dominant position in the global consumer electronics field. Behind such brilliant achievements, many people ignore the important value of Samsung display, whose unfathomable technical strength has been influencing the pattern of the industry.

About 10 years ago, Samsung display gave up the small size LCD screen and firmly embarked on the “no return road” of AMOLED screen. This extremely advanced approach seemed very dangerous at that time, but the confident Samsung display did not shrink back and bet on success step by step. Today, Samsung AMOLED screen has become the selling point of other mobile phone manufacturers. Although it sounds ironic, the data will not lie. Samsung’s AMOLED panel market share of 85.4% in 2019 proves that Samsung’s decision is extremely correct.

What about television? Samsung’s performance seems to be more brilliant

Samsung’s second generation qled 8K TV q950ts: coming to market in China

Samsung is committed to qled quantum dot TV: elaborate 8K strategy

In 2020, the TV industry is galloping at the crossroads of display technology upgrading. Samsung Electronics relies on the technology of qled 8K, and once again, it succeeded in positioning ahead of time. According to the report of IHS Markit, a well-known market research organization, Samsung’s 8K TV panel shipment in the global market this year is 19.5% higher than expected, accounting for 83.6% of the global total. In other words, on the new track of 8K, Samsung’s qled 8K TV has been on the highway, while OLED TV is still on the starting line.

As early as 2013, LG Electronics and Samsung Electronics launched OLED TV almost at the same time, but only four months later, at CES 2014, Samsung TV announced that it would devote itself to the development of qled quantum dot technology. This emergency brake was quite unexpected. The reason lies in the choice of technology route for large-size TV screen. LG OLED adopts wrgb four-color technology with lower cost, but the yield rate is not high, and screen burning has always been a problem. Samsung adheres to the “technical cleanliness” and chooses more mature qled technology for large screen TV.

Of course, what Samsung is good at is to bet on the future. It is impossible to give up OLED TV without a backhand. Samsung display, based on its strong technical strength, believes that qled quantum dot display technology has a better prospect and is more conducive to future competition. From 2014 to the first half of 2018, Samsung Electronics painstakingly managed qled quantum dot TV in a “forbearance” way. After all, at this stage, OLED TV is also developing very well.

Turning point in September 2018 IFA exhibition in Germany, Samsung TV finally ushered in the opportunity of explosion – 8K! The first generation of qled 8K TV, qled 8K q900r, was officially released. True 8K (7680 × 4320) physical resolution, equipped with quantum dot 8K processor, with 4000nits peak brightness and full array direct backlight technology, equipped with the latest hdmi2.1 standard interface, no dead end product power, and finally won the collective praise of the world’s major authoritative media.

Samsung carefully layout 8K strategy, qled 8K TV

Samsung qled 8K TV: 7680 × 4320 resolution, 4000nits ultra high brightness

What’s more, Samsung’s qled 8K q900r has covered four mainstream high-end sizes of 65 inch, 75 inch, 82 inch and 85 inch since its launch. In 2019, 98 inch and 55 inch will be added. Samsung is the only company in the world that can achieve 8K full-scale coverage. In 2019, Chinese TV manufacturers have not really stepped into the field of 8K TV. LG Electronics symbolically released 88 inch OLED TV, and Sony can only provide 85 inch and 98 inch options. In other words, Samsung’s qled 8K TV can’t even find a decent rival.

Samsung’s 2020 second generation qled 8K TV: desperate rivals

In 2020, Samsung TV’s upstream and downstream rivals are still not optimistic. OLED, the upstream competitor, is still preparing for the listing of 8K TV, which has lost the market opportunity. In 2019, Sony, which fell into a downturn in the 8K market, urgently replenished the 75 inch 8K TV (previously only 85 inch and 98 inch), trying to recover some losses. Chinese TV manufacturers are even more late. It seems that they have just remembered that there is such a sub category as 8K TV.

Today, when the rivals are still in a mess, Samsung’s second-generation qled 8K TV, q950ts, has been on the way of global marketing. Here, Yide is sure to tell you that Samsung’s qled 8K q950ts will soon be released and listed in the Chinese market, and Chinese high-end consumers will finally have the opportunity to experience the amazing effect of “infinity screen” in the real sense.

Samsung qled 8K q950ts – “infinity screen”

Many people say that the Samsung Galaxy S20 series is an “industrial design monster”. With such strong performance, such a large screen size and battery capacity, how can it be so light and thin? This is really a demonstration of Samsung’s industrial design level. Samsung’s qled 8K q950ts is the same. How can the independent quantum dot 8K processor chip, 4000nits, the industry’s highest brightness, and the refined full array direct in backlight system achieve 99% screen share? How can the fuselage thickness be only 15 mm? On this issue, consumers can only marvel, opponents can only lament. It is no exaggeration to say that the industrial design of Samsung Electronics is just the existence of “bug”.

In addition, in order to better serve consumers, Samsung qled 8K TV q950ts goes further in artificial intelligence. Samsung improves image quality and sound quality through 8K AI upscaling. In terms of image quality, the quantum dot 8K processor, by learning, analyzing and storing millions of image formulas, reorganizes, analyzes and intelligently optimizes each frame in real time, presenting a richer and clearer image quality.

Samsung Q Symphony function

In the aspect of sound quality, it is also based on the algorithm of artificial intelligence system, upgraded to support “audio picture tracking technology (OTS +), and can carry out corresponding matching optimization according to the real-time environment. For example, if dad is watching the news broadcast and mom is cleaning with a vacuum cleaner, the system will automatically adjust the sound of the live news broadcast, which is more conducive to listening to the content information on the screen.

AI voice control, it is reported that Samsung qled 8K TV q950ts will upgrade and support 18 dialects, including Cantonese, Sichuan dialect, northeast dialect, Henan dialect, Ningxia dialect, Hefei Dialect, Shaanxi dialect, Guizhou dialect, Shandong dialect, Tianjin dialect, Changsha dialect, Gansu dialect, Wuhan dialect, Hebei dialect, Yunnan dialect, Nanjing dialect, Minnan dialect and Shanghai dialect in addition to mainstream Putonghua, so that families who are used to speaking dialects can feel the technological belt New experience of value.

Samsung’s second generation qled 8K TV q950ts will be launched in China on May 18. We will keep pace with you for more information. While we sigh that Samsung’s qled 8K TV is the best, we also hope that our competitors can catch up quickly and help the 8K TV industry upgrade.

Editor in charge: GT

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