Tianji 5g provides professional visual display solutions for mobile products under open architecture

Shanghai, December 16, 2021 / PRNewswire / — Pixelworks, Inc. (NASDAQ: pxlw), a leading provider of innovative video and display processing solutions, announced today that it has reached an independent software supplier agreement with MediaTek, a world-famous fabless semiconductor company, to jointly build advanced image display processing units for mobile products adopting Tianji 5g open architecture, Provide strong visual technical support for OEM manufacturers to realize the differentiated experience of high-end 5g smart phones.

MediaTek released a new generation of flagship 5g mobile platform Tianji 9000 on December 16. The platform is ahead of the industry. It adopts TSMC’s advanced 4nm process and the latest arm-v9 architecture. It has top performance and excellent energy efficiency performance, setting a new benchmark for the flagship market of mobile chips. Pixelworks point by point semiconductor has accumulated technology in the field of visual processing for more than 20 years and holds more than 300 digital image and video display patents. Its innovative visual display processing solutions cover consumer electronic products, professional displays and video streaming media services. With the introduction of the latest X7 visual processor, Pixelworks will strengthen its visual display advantages in the field of mobile games, To meet more diversified mobile display needs.

This cooperation with MediaTek is a key link for Pixelworks point by point semiconductor to apply advanced proprietary technology to a broader and more open platform. By working with business partners such as mobile platform, we can jointly create visual solutions that can be applied to more scenes, so as to maximize the rich user experience and achieve win-win results.

Pixelworks point by point semiconductor’s Pro software vision solution will effectively improve the display quality of mobile platform under Tianji 5g open architecture, so that consumers can enjoy the real colors of all applications and contents in sRGB, dci-p3 and custom color gamut. Whether it’s playing games, watching movies, reading, browsing, or reproducing the moments in photos, what you see is what you see.

Based on the excellent display architecture of Tianji 9000 flagship 5g mobile platform, the advantages of point-by-point semiconductor’s advanced visual processing algorithm can be brought into full play, and more Pro software visual solution functions will also be realized.

“The accuracy of color display is the basis of creating immersive experience. Creating realistic visual experience is a prerequisite for reproducing or reshaping the real world and the only way to seamlessly connect the virtual world.” Dr. Xu Jingquan, deputy general manager of MediaTek and general manager of wireless communication division, said: “Pixelworks point by point semiconductor’s professionalism in the field of visual processing and display has been verified in many smart phone products. We hope that through this cooperation, OEM manufacturers and end users can fully experience the excellent visual display quality from Pixelworks while enjoying the convenience of Tianji 5g open architecture, To enhance the end user experience in multiple dimensions.

Todd debonis, President and CEO of Pixelworks, said: “It’s a great honor to cooperate with MediaTek. Tianji 5g open architecture enables terminal manufacturers and technical partners to enhance algorithms and create differentiated high-end 5g mobile products according to the positioning of different products by opening the resource content close to the bottom. At the same time, MediaTek’s rich 5g mobile chip portfolio and stable supply chain also provide a solid guarantee for the excellent performance output of these products. More importantly, medi ATEK’s forward-looking layout in the field of AI and mobile games also coincides with Pixelworks’s exploration direction in the field of visual technology. We hope that through continuous cooperation, we can bring more technical collisions to jointly break the visual barriers between the real world and the virtual world. “

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