Smart screen, social TV, art TV, picture frame TV, vertical screen TV, curly TV, stacked screen TV – in the past year, new terms and new concepts like these have emerged one after another, which also indicates new changes in the color TV market.
According to the data of last year, China’s color TV market is still in the doldrums. In 2019, the growth of the global color TV market slowed down. The annual retail volume was 47.72 million units, a year-on-year decrease of 2.0%. The retail volume was 134 billion yuan, a year-on-year decrease of 11.2%. The average price of the industry was 2809 yuan, the lowest in a decade. The voice of “selling TV is better than selling color TV” is constantly heard in the industry.
So, can the color TV market usher in a turnaround in the new year?
According to the “China’s color TV market summary report 2019” released by Ovi cloud, the retail volume of China’s color TV market will further shrink in 2020, with the annual retail volume of 46.13 million units, a year-on-year decrease of 3.3%; Retail sales reached 126.2 billion yuan, a year-on-year decrease of 5.8%, and market competition became more intense.
The novel coronavirus pneumonia epidemic in the beginning of 2020 has been the development of various industries in China. When the epidemic “black swan” disrupts people’s pace of life, it also makes home based consumers rekindle their enthusiasm for television. According to the “2020 Spring Festival smart screen viewing inventory” released by gouzheng data, smart TV has become a good home partner during the Spring Festival, with an average daily living scale of 114 million units and an average daily viewing time of 6.33 hours. Some research institutions believe that in the impact of pneumonia, the color TV industry is expected to get development opportunities at the same time. It is worth noting that recently many color TV companies have chosen to start online live broadcasting first.
Hisense took the lead in launching the first new TV product after the Spring Festival, and officially launched the cloud version of social TV based on the demand of large screen social scenes activated by users “home”. In the past, we visited relatives and friends on New Year’s day, but this year, we might as well try TV cloud new year’s greetings. Some netizens said that when making video calls with the elderly at home, the elderly always think that the mobile phone screen is too small to see clearly, and they are very interested in the video call function of social TV. It is understood that the cloud version of social TV launched this time further optimizes the definition of video calls, and video calls are upgraded from 720p to 1080p“ The “voice enhancement” algorithm also brings users a clearer and smoother call experience.
Coincidentally, Skyworth held two live online meetings in February with the theme of “better smart screen”. With the concept of more intelligent, more social, more happy and more healthy, we launched three “better smart screens”. These three products can realize “multi screen intercommunication” with all swiot smart appliances with screens (such as refrigerators, range hoods, etc.). Smart TV has become the aiot entrance. It is no longer just a matter of paper. The menu found on the TV can be synchronized to the screen of the range hood through voice control, which is convenient for reference during cooking. In addition, the smart TV can also realize the link with the access control system, reduce the walking time such as getting up to check the operation, and bring users a more comfortable and efficient home experience.
In addition, at the end of February, TCL also launched 13 new super large screen products of three major series: C8 ultimate qled TV, P9 Hollywood Theater TV and V8 full scene Ai TV. Wang Cheng, CEO of TCL Industrial Holdings, believes that “integration of sound and picture” is still the standard to measure the quality of a TV. TCL TV is committed to becoming an expert in large screen sound and picture. The spring new product released by TCL TV can meet the increasing demand of consumers for TV, such as larger screen, more realistic picture quality, more shocking sound, more convenient AI of human-computer interaction, etc., so that all consumers can move the iamx cinema home. On the first day of the lunar new year, “lost mother” became the first online Spring Festival movie in history. As of 0:00 on January 27, the total broadcast volume of the movie “lost mother” on the four major platforms and smart TV exceeded 600 million, and the total number of viewers was 180 million. Xiaobian believes that with the rise of high-definition large screen TV, “living room cinema” has also become popular.
In addition to ordinary consumers who use the home scene, Huawei also officially announced a new smart screen for enterprise demand last month. On February 18, Huawei held an online presentation meeting for 888 channel partners on Huawei’s intelligent cooperation new business. According to the official, Huawei’s enterprise smart screen mainly features team creativity, remote collaboration, intelligent interaction and enterprise application. The built-in Huawei self-developed Hongmeng OS system has no specific hardware specifications.
In general, with better audio-visual experience and more friendly human-computer interaction, today’s color TV sets have long been different from the past. New products come one after another, also let us see many changes and development trends of color TV market in the new year. Some media believe that due to the impact of the epidemic, the users of “Homestead” this spring festival also forced TV companies to run away from the price war and return to the value itself. In addition, Ovi cloud pointed out in the analysis that high frequency use is expected to accelerate the iterative upgrading of products. At the same time, the epidemic will suppress the transaction data of the color TV industry in the first half of the year, and consumer demand will peak in the second half of the year.