In recent years, with the maturity of technology and the wide application of market, small spacing LED display is more and more popular in the field of large screen commercial display. In this camp, there are also different technology streams, including microled, 4 and 1miniled, and traditional SMD meter stickers, which have become one of the magic weapons for enterprises to counter attack.
In 2016, Apple announced that the follow-up products will probably adopt microled technology, which has brought microled technology into the public view and once attracted the layout of LED technology of home appliance enterprises.
Nowadays, microled TV, miniled TV, miniled backlight TV and OLED TV are all defined as future TV. In terms of enterprises, Samsung, LG, Xiaomi, Konka, Riad and TCL have launched new products.
Micro LED industry with foreign brands
Recently, the media revealed that the new generation of Apple folding mobile phone or micro LED is used, and Taiwan manufacturers actively send samples. According to foreign reports, apple is evaluating OLED or micro LED technology for its first folding iPhone screen.
At the consumer electronics show in January this year, Samsung displayed four microled TVs of 75 inch, 88 inch, 93 inch and 110 inch for home use, as well as 150 inch and 292 inch models for enterprises. On November 4, at the third China International Import Expo, Samsung carried 146 inch and 219 inch super large thewall display to the exhibition.
In addition, Samsung Electronics is building a mini LED TV production line in Vietnam. According to the news, Samsung has invested about 40 billion won (about 240 million yuan) to build 50 Mini LED TV production lines. The mini LED TV is about to be mass produced. Samsung plans to ship 2 million Mini led TVs in 2021;
Samsung’s “iron brother”, also a Korean LG, officially launched a 163 inch micro LED TV in September this year, named lgmagnit. Lgmagnit is a 4kp0.9mm small spacing micro LED TV based on cob technology. The screen is seamlessly spliced by multiple 640X360 display modules. The peak brightness is 1200nits and the peak contrast is 100000:1. It is located in the commercial and civil markets.
More national brands
Foreign funded enterprises are playing a big game, and national brands are becoming more and more popular.
On November 4, 2019, llad’s brand planar pingda released “the reatspace” microled TV, including 135 inch and 120 inch modular 4K and 8K products.
In October 2019, Konka released the aphaea future screen series products and launched the microled TV smartwall; on January 7, 2020, Konka displayed 236 inch 8K micro LED TV smartwall and 8K Mini LED TV at CES in the United States; On May 21, 2020, smartwall, Konka’s first microled series product, will bring the world’s first live broadcast application of microled to the live audience in the live broadcast room of Beijing Xinhua News Center; On July 13, 2020, the 118 inch ultra high definition microled TV independently developed by Konka made its debut in Chongqing Bishan district’s long live delivery activity with the theme of “tasting the elegant city, visiting the garden city, and buying good gifts from Bishan”
On September 28, the 82 inch commemorative edition of Xiaomi Mini LED TV “master” was officially released. It supports 8K Ultra HD resolution, mini ledbacklight, 15360 LED lamp beads, 60 independent light control chips, 960 area. Refresh rate: 120Hz.
TCL Huaxing will launch a number of products at the 2020 “TCL Huaxing global display ecology conference”. Among them, the 142 inch Mini LED display screen is said to be the world’s first active mled splicing display screen with igzo glass substrate;
BOE is also vigorously laying out LED technology. At the global innovation partners Conference on November 18, BOE released the mini LED backlight LCD panel and mini led direct display screen, and joined hands with mainstream color TV companies to launch the big screen storm.
In 2021, TV with LED technology will usher in faster development. It is estimated that the global sales volume of miniled backlight TV will be 6-8 million, and the domestic market demand is expected to exceed 1.5-2 million. In the future, microled TV, miniled TV, OLED TV and laser TV will be complementary in the market, and the market share still depends on the acceptance of consumers.
With the rapid development of the world economy and the gradual transition of the global market from low prices to new products and new technologies, capital power should be transformed into technological power. It is inevitable that there will be a dispute over technology. With the growth of the new generation of post-90s and post-2000s, they are more willing to increase and decrease the cost of “tasting” products.
According to the data, in the first nine months of 2020, global TV shipments totaled 159 million units, an increase of 1.1% over the same period last year. Among them, the top five TV brands account for nearly 60% of global TV shipments. How to develop the technology in the future depends on what the top five enterprises are doing. I believe you can make your own judgment.
According to AVC data, in the third quarter of 2020, China’s color TV market sold 9.9 million units, with a sales volume of 26.1 billion yuan, of which the proportion of high-end TV is higher and higher. It is predicted that the annual sales volume will be 45.34 million units, with a sales volume of 116.5 billion yuan. So where is the future market: China in the future!
Editor in charge: Tzh