2018 has passed, but the biometric technology and industry has ushered in another growth year, with an expected growth rate of about 22%. The global market size has exceeded 20billion US dollars, of which the contribution rate of Chinese manufacturers is about 15%.
The steady development of biometric market in 2018, the main applications are as follows:
1. Smart door lock
At present, the annual sales volume of intelligent door lock market is more than 12million, with more than 3000 brands, more than 1300 manufacturers and hundreds of solution suppliers (including chips, modules, algorithms, etc.); In addition to professional lock-in enterprises, home appliance giants (Haier, Midea, TCL, Skyworth), security giants (Haikang, Dahua), mobile phone giants (Samsung, Xiaomi), Internet giants (Baidu, 360) have also stepped in. This hot and chaotic situation, if the smart door lock is regarded as the first market hot spot in 2018, it is estimated that no one will object.
Under the hot situation, old problems such as uneven market products, low-cost and low-quality competition naturally emerge one after another. At the same time, the smart door lock Market in 2018 also encountered other challenges.
The first is Tesla coil black box attack, which claims to be able to open many smart locks. The experimenter directly tested many products in exhibitions, stores and so on, and repeatedly succeeded. For a time, the world shook and customers were shocked. Since then, experts have gradually come forward to explain from theory to practice, supplemented by actual product tests to prove the problem and the software and hardware solutions. Actual tests have also proved that products that are attacked without defensive capabilities are only a small part of inferior products in the market.
Then it broke out that the use of printed photos and videos to attack the door lock of face recognition, which successfully confused the false with the true. This problem exposure directly alarmed the official institutions: the State Administration of market supervision organized the quality and safety risk monitoring of smart door locks in the third quarter of this year, and found that smart door locks have high risks in remote unlocking and face recognition, and there are many hidden dangers in the identification and unlocking of induction cards. In addition, there are different degrees of security hidden dangers in password logic security, anti electromagnetic interference, fingerprint recognition and other aspects.
In order to protect consumers’ family property safety and personal safety, the State Administration of market supervision also specially reminded consumers of precautions when purchasing and using smart door lock products, including choosing big stores and brands, turning off face recognition or suggesting sharing with other recognition technologies, turning off remote unlocking function, etc. However, even under such warning, what we see at present is still the booming trend of the smart door lock market, which is amazing. The driving force behind it is probably that the cake of smart home is overestimated and over sought after by the industry.
2. CV unicorns
The CV (computer vision) unicorns under the blessing of AI are the most eye-catching industry sector in this year or two. The most striking part of this sector represented by Shangtang, Yitu, Kuangshi and other companies may be the huge investment they have received one round after another. Of course, the market and competitors are more concerned about the implementation and effect of their application landing. After twoorthree years of efforts, the market performance of this sector has indeed begun to show, but to what extent it can match their investment valuation, there are different opinions.
In general, these CV companies have a huge impact on traditional face recognition technology manufacturers, mainly due to the accuracy of their technology. The rapid iteration supported by big data and deep learning quickly surpassed traditional manufacturers. Of course, the root cause is that different market objects and product forms lead to different technical route choices. Just as CV companies’ innate advantages of cloud platform determine that they focus on cloud based network applications, while most traditional face recognition manufacturers still adhere to embedded end products. Although both sides are infiltrating and integrating into each other’s fields, it is difficult to predict the final outcome.
3. Personal consumer goods market
Apple iPhone can be regarded as the initiator of the penetration of biometrics into the consumer goods market. In 2014, the fingerprint technology of iPhone 5S set off the largest application trend of biometrics so far. 3、 In the past four years, fingerprint recognition, face recognition and iris recognition have been introduced into mobile phone products. Because mobile phones are a huge consumer product, mobile biometric applications have actually become the most important market for biometrics.
In recent years, biometric technology has been introduced into more consumer goods, such as suitcases, gun boxes, jewelry boxes, jewelry bags, padlocks, luggage locks, notebooks, belts, lighters and so on. Fingerprint identification technology has become the first choice of consumer integrated biometric technology because of its small size, low power consumption, easy to use and other advantages. What can be seen in 2018 is that the consumer goods market integrated with biometric technology has begun to rise rapidly, and some products have reached the annual shipments of millions, showing the potential of another pole of the main force of the market.