The accelerated arrival of the era of the Internet of things has brought about many changes in the relationship between people, people and things, and things and things. In this invisible network, everyone is imperceptibly accepting new technologies and applications. With the rapid development of the consumer Internet of things, new requirements are put forward for the interconnection of smart home devices and the continuous optimization of technical systems.
Consumer Internet of things (ciot), as the Internet of things in the consumer application class, is the general name of the program, use case and device set that we are often exposed to. In recent years, the hot sales of consumer level IOT hardware products also reflect the good development trend of consumer level IOT to a certain extent.
According to the statistical data of market research institutions, the sales of global consumer IOT hardware increased from $300 billion in 2015 to more than $480 billion in 2017, with a compound annual growth rate of 26.0%. Due to the cost reduction and technology improvement of various components, connectivity is becoming the standard function of various consumer products. It is estimated that the consumption of IOT hardware will reach US $1.5 trillion in 2022, with a compound annual growth rate of 26.1%. Among them, China’s consumption grade IOT hardware sales are expected to exceed $300 billion in 2022, with an annual compound annual growth rate expected to exceed 20%.
Generally speaking, the consumer Internet of things is synonymous with the functions that affect the comfort, safety and efficiency of human perception. Consumer Internet of things applications can be very simple personal fitness equipment, or high-end automated smart home system. Therefore, the devices, use cases and applications of Internet of things for consumers are very diverse. As a major subdivision application scenario of the consumer Internet of things, the development of intelligent audio devices is particularly hot.
From the current product types on the market, personal intelligent audio devices mainly include three types, namely TWS headset (true wireless headset), wireless Bluetooth earplug and wireless headset, all of which are wireless Bluetooth devices. Bluetooth headset can meet the needs of consumers to play games and watch videos, and its user group is very large.
The difference between wired headphones and wireless headphones is that there is a missing cable. Wireless headphones look more beautiful, such as the familiar beats. Because of their large size, they can accommodate larger units, more circuits and batteries, and can cover the whole ear, so their sound quality and noise reduction effect are superior. Wireless headset is more suitable for audio quality party, enthusiasts and other groups.
However, earphones often need to be equipped with large capacity batteries. In addition, due to its own structure, the headset will be slightly heavy, which may lead to some wearing and portability problems, which is not easy to store and carry. How to make this kind of earphone easy to wear without affecting the sound quality has become a big problem for many manufacturers.
Speech recognition, speech synthesis and other effects will affect the overall performance of intelligent audio equipment. The pick-up ability of intelligent audio equipment is also the key to whether the overall function of a product is excellent or not. The technical difficulties, such as various parameters, acoustic structure design, signal processing and audio signal transmission, are worth the time and effort of large manufacturers to explore and try. Continuous investment in resources and technology may enable manufacturers to stand out in the fierce competition.
A quarter of this year has passed, and smart audio devices may usher in a new round of growth opportunities in the second half of the year. According to the prediction of canalys, a well-known research organization in the global science and technology industry, the shipment of wearable devices, personal intelligent audio devices and smart speakers will increase by 9.8% to 718 million units in 2020. Among them, the shipment of personal intelligent audio devices will increase by 15.5% in 2020, becoming the fastest growing consumer class Internet of things segment market this year.
In addition to being more proactive and carrying out targeted marketing activities to keep in touch with consumers, it is a good time for intelligent audio equipment manufacturers to establish new cooperative relations. Cooperation with new online service and content providers is not only conducive to the promotion and sales of intelligent audio devices, but also conducive to the development of new products. Maybe in the summer of 20220, we can see more innovative new products in the smart audio device market.
Editor in charge: CT