The higher the value of an article, the more it needs the protection of anti-counterfeiting technology. For example, famous paintings, famous bags, famous cigarettes and famous wine This article introduces you to some special and effective anti-counterfeiting technologies used in red wine.
Rioja gold wire net
The golden silk net seems to be a unique symbol of rioha, which seems to be more of a symbol of decoration and prestige. However, in the past, it was difficult to copy anti-counterfeiting technology.
It is said that the golden silk net was created by marques de Riscal, an ancient winery in Rioja.
At that time, the winery suffered from many criminals selling fake wine to the market through the low-level way of “filling fake wine in real bottles” or “pasting real labels on fake bottles”, which not only affected its own business, but also greatly damaged the winery’s reputation. After thinking hard, Camillo of the winery decided to wrap the gold wire mesh around the bottle by hand, and then stick the wine label on the outside of the gold wire mesh. It is unrealistic to tear off the wine label completely, and it is impossible to get a bottle with a complete gold wire net. After all, once a bottle is opened, the gold wire mesh will be destroyed and can no longer be inserted into a new bottle!
This invention effectively curbed the phenomenon of counterfeiting, so many high-quality wineries followed suit. Thus, wine has gradually become a major feature of Rioja.
Bubble seal anti-counterfeiting
Some top wineries with strong capital are always at the forefront of anti-counterfeiting. For example, Lafite winery, if you want to say how to identify a bottle of true and false Lafite, ordinary people can easily identify it by using their bubble anti-counterfeiting technology.
The principle of bubble anti-counterfeiting technology is to make anti-counterfeiting labels for bubbles naturally generated by polymers under physical action, and bring their digital images into the database. Each bubble anti-counterfeiting label corresponds to a code mixed with numbers and letters, which is used to query the bubble image of the corresponding wine in the database on the winery’s official website, and identify the authenticity by comparing the image of the bottle body and the official website.
Because bubbles are generated randomly, and it is almost impossible to copy its arrangement, which is so difficult that even researchers can’t control!!! It is said that there are almost no two identical bubble arrays!
In addition to Lafite Winery (since 2012), Latu Winery (since 2007), Margaux Winery (since 2011) and many other well-known wineries have applied this technology.
Special material anti-counterfeiting
This technology actually refers to the manufacturing process of paper money or other special materials. Therefore, anti-counterfeiting technology is mainly reflected in paper anti-counterfeiting and ink anti-counterfeiting.
American worship winery Harlan winery, when it launched its first year, adopted paper anti-counterfeiting to prevent the possibility of counterfeiting. Harlan winery selects the special paper with relief design as the wine label, and the paper and technology are in the charge of the American bank note company. The engraving is supervised by herb fichter, a retired sculptor of the U.S. Department of finance. The imitation cost and difficulty are very high.
Of course, Harlan winery also introduced RFID technology and other anti-counterfeiting to strengthen the difficulty of prevention and control, so as to protect the winery’s reputation as much as possible.
Colgin cellars, also a wine worship winery in the United States, also chose to do anti-counterfeiting on the wine label, but achieved the purpose of anti-counterfeiting through printed ink.
The specific approach is to add transparent isotopes to the ink used for printing wine labels. Because this technology adopts Kodak technology, consumers can rent a special Kodak scanner to scan and identify the authenticity.
In addition, the winery achieves the purpose of anti-counterfeiting by printing “O” in “colgin” with gradient ink of different colors:
Cariad Collection – Purple
Tychson Hill – red
IX estate – Gold
IX estate Syrah series – Silver
Near field communication (NFC)
Radio frequency identification technology (RFID) is also developing rapidly in the high value-added market. It can realize the whole supply chain tracking of commodities, improve the transparency of commodity supply chain, and has great potential in anti-counterfeiting and anti fleeing goods. Therefore, many wineries take it as anti-counterfeiting technology. In recent years, its upgraded near-field communication technology (hereinafter referred to as NFC) has gradually been favored by Mingzhuang. Before entering the field of wine anti-counterfeiting, NFC has been widely used in the banking industry for more than 20 years, and its security is worthy of recognition.
Le Pin, a famous garage winery on the right bank of Bordeaux, is an early winery that applied NFC technology to the field of wine anti-counterfeiting. The winery uses NFC chip developed by selinko of Belgium to implant it into the wine label. Each chip contains an encrypted digital certificate. Consumers who need to check the authenticity can verify it by scanning with a smart phone with NFC function.
Many of the world’s top wineries also use this technology, such as work No. 1.
Although NFC technology is powerful, the NFC chip implanted with wine label still has risks in wine sealing safety. So technology companies began to find ways to implant chips into bottle caps and launched a new generation of anti-counterfeiting black technology – connected intelligent bottle caps. Pengshou winery in Burgundy is a positive responder to this technology. Not long ago, the winery began to apply the “intact” bottle cap jointly developed by Amcor capsules and zelinko. A smart chip was implanted in the bottle cap. The real source of this bottle of wine and whether it has been opened can be verified by using the smart device with NFC technology.
Blockchain technology has the security record characteristics of non tampering, true data storage and encryption protection to solve the problem of anti-counterfeiting and traceability. The blockchain anti-counterfeiting traceability tool realizes the registration of one object and one code on the blockchain by digitizing wine products, with a high degree of anti-counterfeiting. Collect and record the traceability information of wine products in the circulation process on the blockchain to realize the whole life cycle blockchain certificate storage of wine products from production to terminal.
Of course, the real application of this technology requires the deep participation of many links. We will wait and see!
Ensuring the authenticity of products is closely related to the brand image of Mingzhuang. Mingzhuang also takes great pains to prevent counterfeiting. Although Chateau Mouton Rothschild does not use bubble anti-counterfeiting, it has coded the back label of each bottle of Chateau Mouton Rothschild, Pauillac, France since 2005. Since 2009, it has equipped a unique graphic for the code. Consumers can query the authenticity by entering the code on the verification page of the official website.
Penfolds winery in China also launched a new anti-counterfeiting label in 2016, attaching an exclusive pin code to each bottle of Penfolds wine. Consumers can check whether the bottle of wine is sold through formal channels by scanning their mobile phone. In addition to the above anti-counterfeiting technologies, ultraviolet anti-counterfeiting, special font design and special wine cap design are also commonly used anti-counterfeiting technologies in the winery.
In addition, there are hologram and abbreviated text technology of Di Xian winery, special wine bottles of Romani conti, etc.
Responsible editor: CT