Omdia’s latest research shows that the global smart speaker market will be worth US $9.7 billion in 2020 and will grow to US $26.3 billion in 2025, with a compound annual growth rate (CAGR) of 22.1%.

In 2020, the global shipment of smart speakers will be 136 million units, with a year-on-year growth of 39.7% (YoY). In 2025, omdia forecasts that the shipment of smart speakers will be 345 million units, with a compound annual growth rate of 20.5% from 2020 to 2025.

According to omdia’s survey of 34205 respondents from 33 countries and regions in 2020, 16.7% of respondents said they had a smart speaker. Taking into account the weighted average of respondents and total households, this is equivalent to 22.8% of households having a smart speaker. Using the same survey method, 3.4% of households have two speakers and 0.9% have three smart speakers.

The survey also found that each respondent’s smart speaker was equipped with 3.25 smart TVs, and each smart speaker was equipped with 1.7 TV streaming devices.

In 33 countries and regions, five regions (15%) have more smart speakers than TV streaming media speakers. They are Egypt, France, Saudi Arabia, South Korea and Thailand. One country (3%) has more smart speakers than non smart (wireless) speakers, namely the UK.

It was learned that the report pointed out that Chinese consumers’ experience of using voice assistant also tended to be good. 41% of consumers rated the overall experience of voice assistant as “excellent”, compared with 17% of consumers in the United States.

Editor in charge: yyx

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