Recently, North launched a new focals showroom IOS app, which allows users to draw face pictures through the camera with the help of the truedepth camera on IOS smartphones above iPhone x, so as to complete the customized assembly of focals ar glasses.

Source: North

Most ar devices use offline General specifications to sell smart glasses. The same was true in North before. Employees in offline stores need to conduct 3D scanning of customers’ faces to accurately match and adjust the size of head mounted displays. Now, the app can collect user related information directly through the iPhone’s front camera and truedepth camera.

After testing the appropriate virtual framework in AR, customers can complete focals orders without exiting the application (or leaving their home).

North smart glasses can display information, and users can operate the notification bar to wake up the voice assistant. At the beginning, in November 2018, smart glasses were only sold in the company’s showrooms in New York and Toronto, and the order mailing business did not start until January 2019. However, in February 2019, the company reduced the price of focals, cancelled some jobs and began to add tourism exhibition halls to major cities and science and technology parks along the Pacific coast. This summer, the number of tourism exhibition halls of North company doubled.

“When we demonstrated ar glasses in the flagship store and temporary exhibition hall, we had direct communication and learning with customers, which was a good opportunity, but the tour space was limited, and we didn’t hear a lot of customer feedback,” said Stephen Lake, CEO and co-founder of North, “Today announced the opening of the online purchase channel of focals. In this version, we will bring daily smart glasses products to customers in the United States and Canada.”

North has been trying to explore new features, including adding sports content updates, small games and language flash cards, distraction free mode, support for Google fit and Google slides, spotify controls and sharing functions

Focals are fashionable and generous in appearance. They are often compared to WarBy Parker’s fashion frame. The front view becomes WarBy Parker of AR glasses series. North uses the truedepth camera to measure customers’ facial data and provide preview virtual frames for users to order and try at home. To solve the measurement problem, North partnered with San Francisco based start-up standard cyborg to use 3D scanning and sensing API technology. Even WarBy Parker still needs customers to try out frames at home before buying glasses.

North reduced the price to $599, increased the function of glasses, and is still improving the products. These successive breakthroughs have made north the first mainstream smart glasses brand. Now we need to see if it can really bring benefits to consumers.

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