On September 17, 2019, according to foreign media reports, social media giant Facebook has been committed to developing augmented reality (AR) glasses at its Facebook reality labs (i.e. “Facebook reality lab”) in Redmond, Washington. However, the project has fallen into a bottleneck.
It is revealed that Facebook is seeking to cooperate with Luxottica. Luxottica is the parent company of ray ban, Oakley and other Sunglasses brands. The company has previously tested this technology and cooperated with Google to design, develop and distribute Google glass devices in 2014. Facebook declined to comment on the news. At the same time, Luxottica did not respond.
Lei Feng (official account: Lei Feng) learned that the internal code of Facebook ar glasses is “Orion” (Orion constellation), which aims to replace smartphones. It allows users to answer calls, display information on a small display screen, and dynamically transmit it to social media friends and fans in real time. It is revealed that Facebook will complete the project and release it to consumers between 2023 and 2025.
In addition, the report also pointed out that Facebook is also developing an artificial intelligence voice assistant, which allows users to input signals to AR glasses through voice. In addition, Facebook has begun experimenting with a ring device that allows users to enter information through motion sensors, with an internal code name of Agios. Today, in Facebook reality labs, hundreds of employees are studying augmented reality glasses technology, but according to a person involved in device development, so far, Facebook has been difficult to reduce the size of AR glasses, so it can not attract consumers in terms of shape coefficient.
Moreover, due to the long development cycle, the date when this equipment can be released cannot be determined. According to relevant sources, Facebook CEO Mark Zuckerberg is very interested in AR glasses and asked Andrew Bosworth, head of hardware, to give priority to developing this product.
However, it is well known that Mark Zuckerberg was more optimistic about the development prospect of VR. In 2014, he also invested $2 billion to acquire oculus, a manufacturer of VR headwear equipment. As a result, former oculus employees entered Facebook, including oculus founders Brendan Iribe and Palmer lucky, as well as some engineers and researchers who have long been committed to developing oculus rift PC VR head display and gear VR mobile phone drive system.
Not only that, Facebook has also recruited some important new employees, such as Michael abrash, a former employee of valve. Since then, more and more people have joined Facebook’s VR and AR teams. By the end of 2018, the number of Facebook employees had surged from 23000 a year ago to about 34000.
On the development path of VR, Facebook has launched a variety of hardware products, mainly including oculus rift (off the shelf), oculus rift s, oculus go, oculus quest, etc. Ocquest can be connected to the computer alone, but ocquest can not be connected to the computer alone; Oculus rift s needs a PC with strong enough configuration to connect with it. In addition, from the perspective of product positioning, oculus go is an entry-level product, oculus quest is a mid-range product, and qculus rifts and qculus rift (if not off the shelf) focus on the high-end market with higher threshold.
In fact, Facebook’s commitment to the development of VR is inseparable from the attribute of social networking, which was reflected when it acquired oculus. Mark Zuckerberg once said: our vision and mission is to make the world more open and close the distance between people. In the past ten years, we have provided various interesting applications to help you better communicate and share all kinds of things around you more conveniently. Although we still have a lot to do on smartphones, we are beginning to feel that it is time to find out which platforms will bring more practical and interesting social experiences.
It can be seen that at that time, Mark Zuckerberg thought that VR technology products could provide more interesting and practical social platforms for users. From the perspective of product characteristics, Facebook also relied on its hardware products to rely on social attributes – oculus’s menu options include “friends”, “parties”, “activities” and other functions.