Since the first year of virtual reality in 2016, AR / VR technology has been continuously popularized in mass consumption fields such as games and live video broadcasting. However, there has been no obvious trend and specific time point in the industry on how to achieve large-scale commercial and popularization. Recently, in the 2019 technology forecast report released by Lenovo Group, it is proposed that AR / VR will shift from entertainment to functionalization in 2019, and gradually realize large-scale commercial use in industrial maintenance, medical treatment, education and other fields.
The basis of Lenovo’s judgment mainly comes from two aspects. First, AR / VR technology has been developing rapidly in the past few years, and has been applied in many fields, laying the foundation for large-scale commerce. Among them, VR has made remarkable achievements in the fields of games, news, film production, education, sports and music, and laid a good foundation in training and data visualization. AR technology has been used in consumer entertainment and business fields, so that training, equipment maintenance and knowledge transfer can be completed in an immersive environment, which greatly improves the efficiency.
On the other hand, with the trial commercial use of 5g technology in 2019, the 5g network with low delay, large bandwidth and high concurrency will solve the bad user experience caused by Ar / VR network delay; In addition, with the support of 5g technology, AR technology has rich and powerful functions – enhancing real life through computer-generated images, remote assistance, object recognition, workflow builder and other powerful contents, which will also achieve leapfrog development and have a significant impact on enterprises.
Relevant data from IDC also supports Lenovo’s judgment. IDC predicts that the expenditure on AR / VR products and services in 2019 is expected to reach US $27 billion, with a year-on-year increase of 92%. Among them, the five-year compound annual growth rate of industrial maintenance expenditure is 119.2%, which will almost exceed the field of augmented reality games in 2022, while the five-year compound annual growth rate of expenditure in retail display, anatomical diagnosis and other fields will also exceed 100%.
It can be seen that the value of AR / VR technology is upgrading from “icing on the cake” to “promising”. It can be predicted that with the implementation of AR / VR in the commercial field, it will bring profound changes to the R & D, production, management, service and other links of enterprises / institutions, and create greater commercial value for enterprises.
So, how does AR / VR technology play a role in various commercial fields? From the application of industrial maintenance, medical treatment and education, the use scenarios of AR / VR products and services will bring greater technical value to enterprises.
In the field of industrial maintenance, the use of AR glasses can provide real-time data for manufacturing and field staff, which helps to reduce errors and improve accuracy and safety. Using AR remote assistance technology, office staff can see the site situation through ar glasses and provide assistance to workers working on offshore oil drilling platforms; The mechanic working on the aircraft apron can also automatically identify the parts being used and obtain drawings and other important materials by wearing ar glasses connected to the remote server and using the object recognition technology provided by it; Using the new ar workflow and tools, new workers on the factory production line can learn how to complete the task at hand in the shortest time under the step-by-step guidance of AR glasses on the first day.
In the medical field, with the help of AR / VR technology, patients can have virtual medical treatment before hospitalization, and doctors can also help patients reduce anxiety through visual programs; VR can also provide entertainment for hospitalized children through fun, dynamic entertainment, meditation practice and therapeutic games, so as to help children overcome boredom, illness and other problems in hospitalization.
In the field of education, the virtual reality equipment in the classroom gives students the opportunity to enter the experience they usually can’t touch, such as investigating wild animals in other continents through virtual reality equipment, or participating in RNA sequencing; For students with physical, social or cognitive disabilities, virtual reality also creates an inclusive environment in which they can “run and play” on the “playground” like normal children; In addition, virtual distance learning will also be realized in the future, which will play an important role in smoothing the educational gap.