Despite the slowdown in iPhone sales, apple still dominates the global high-end smartphone market. At present, Apple has not released any 5g mobile phones, but some analysis data predict that Apple’s iPhone 11 released this autumn will drive the company to make a breakthrough in global sales in the fourth quarter, or even surpass Huawei.
According to the latest report of counterpoint research, in the third quarter of this year, apple accounted for more than half of the market share of high-end machines above $400, accounting for 52%, up from 48% in the same period last year. Samsung and Huawei, which ranked second and third, accounted for 25% and 12% of the market respectively.
However, in China’s high-end smartphone market, Huawei is far superior to apple. Market data shows that, benefiting from Huawei mate 30, P30 and other models, Huawei accounts for more than 80% of China’s high-end smartphone market share, up from 73% in the same period last year.
Counterpoint’s statistics also show that users’ demand for smartphones priced between $600 and $800 has increased significantly, from 31% in the third quarter of last year to 43% this year. The main driving force is Apple’s iPhone XR; Demand for smartphones with a price range of $400 to $600 fell sharply to 24% from 42% in the same period last year.
In addition, the demand for smartphones priced between $800 and $1000 has also increased by 60%, accounting for 21% of the overall sales of high-end smartphones. The main driving factors are Samsung’s Galaxy S10 and Galaxy note 10 series phones.
The report also showed that in the third quarter, the market price of smart phones increased by an average of 5%, which is closely related to the launch of 5g smart phones. In the 5g smartphone market, Samsung, LG and vivo ranked in the top three, accounting for 74%, 11% and 5% respectively. Lei Jun, founder of Xiaomi, also said earlier that Xiaomi would launch at least 10 5g smartphones next year.
However, Apple’s performance in the Chinese market declined in the third quarter. According to the industry market analysis, the turnover rate of iPhone users in the Chinese market in the past year has more than doubled. In the third quarter of this year, Apple’s Chinese smartphone shipment volume was only 8.2 million units, down 14% in the same period, and its market share further dropped to 7.9%.
On the one hand, Apple’s “cold” in China is impacted by the rise of Huawei’s mobile phone, on the other hand, it is also affected by the price. For this reason, Apple has also made price adjustments. For example, the price of the iPhone 11 has dropped by nearly 1000 yuan compared with the beginning of the release of the iPhone XR. During the “double 11” period, Apple’s iPhone 11 sales are expected to reach tens of thousands, which also means that the price reduction strategy is useful in the Chinese market.
Apple is expected to return to second place in global sales in the fourth quarter, with a market share of 18.7%, according to the forecast of trendforce, a data statistics firm. According to the third quarter sales data of the company, Samsung, Huawei and apple respectively occupy the top three places in the global smartphone market, with the share of 20.8%, 18% and 12.4%. Among them, iPhone 11 output increased by 42% in the third quarter, and is expected to reach 69 million units in the fourth quarter.