With the acceleration of 5g, the access of mobile devices to the Internet of things will increase significantly, and more and more Internet of things data will be held in the hands of more people. In recent years, a large number of enterprises seize the tuyere to take the lead and upgrade to the Internet of things. The Internet of things will be the next important productivity to promote the rapid development of the world, and another trillions market after the communication network.
At present, new demands, new technologies and new brand giants are driving the development of the Internet of things industry. It is expected that the concentration of the Internet of things industry in China will gradually increase in the future, the barriers to entry will also increase, and the competition in the industry will continue to be fierce.
Competitive pressure of enterprises
As the Internet of things industry covers a wide range of fields, although the Internet of things market is expanding rapidly, there are relatively more participants, and the competition pressure is high at present. At present, Internet of things products involve many aspects and are relatively complex. Enterprises are different in their strengths and development priorities. Although the homogeneity of products between different fields is weak, the homogeneity between the same fields is strong and the competition pressure is high.
The Internet of things is now a rapidly expanding industry. With the multi-faceted development of the Internet of things, every Internet of things enterprise is facing relatively small pressure from competitors, entrants, substitutes, suppliers and buyers. Now is a good time to enter the Internet of things industry. After the outbreak period, the industry competitive pressure will gradually increase.
The following uses Porter’s “five forces” model to analyze the competitive environment of the Internet of things industry, quantifying the current competition situation in all aspects. 5 represents the largest and 0 represents the smallest. The competition situation of the Internet of things industry is shown in the figure below:
Fierce market competition in application field
The Internet of things industry system involves a large number of subjects, mainly including hardware and software market, perception and transmission market, Internet of things platform and computing market and application field market, and the competition among the markets is complex.
The competition in the application field is very fierce in the field of Internet of things. Global service providers are actively exploring the application needs of downstream users, which makes the application field of Internet of things continue to expand. At present, the market is still in its infancy, with many application fields, and its market position is difficult to determine.
Increasing market concentration
According to the data of strategy analytics, in the market concentration share of China’s Internet of things industry in 2018, the top five manufacturers with sales volume accounted for 23.8% of the market share, and the top ten manufacturers accounted for 24.2% of the market share. The concentration is not high. There is a complex situation of cross-border competition and fuzzy competition among multiple categories among the Internet of things industries.
In 2019, the market concentration of the Internet of things industry is on the rise, with the sales volume of the top five manufacturers accounting for 26.1% and the sales volume of the top ten manufacturers accounting for 27.8%.
Internet Weekly released the top 100 Internet of things enterprises in China in 2019. Huawei, Alibaba cloud and Haier Zhijia ranked in the top three, followed by Xinhua 3, Hikvision, China Mobile Internet of things and Xiaomi IOT. With the acceleration of 5g and blockchain, the access of mobile devices to the Internet of things will increase significantly. More and more enterprises will seize the tuyere and take the lead in the new field of the Internet of things. The Internet of things is no longer the future technology, but has gradually become the foundation and pillar of today’s data-driven economy.
Editor in charge: PJ