Affected by the epidemic, the demand for health appliances continues to upgrade, especially in the field of kitchen electricity. Users value not only the traditional kitchen electricity, but the healthy kitchen scene. On April 15, according to the 15th week kitchen electricity market data released by zhongyikang, Haier kitchen electricity, which mainly promotes healthy kitchen scenes, has become the first choice of users in Qingdao, Jining, Lanzhou, Xi’an and other places.
Specifically, in Shandong, where Qingdao, Jinan and Jining are the main cities, Haier, which mainly promotes “healthy kitchen scene”, and Fangtai, which mainly focuses on “whole scene healthy kitchen”, occupy the top 2, with retail volume shares of 23.99% and 16.11% respectively. In addition, in the northwest region dominated by Lanzhou and Xi’an, the top 2 of the week were Haier and FanTai respectively, with Haier’s share of retail sales of kitchen appliances accounting for 20.03% and FanTai’s share of retail sales accounting for 13.99%.
The choice of users comes from the healthy kitchen scene launched by Haier kitchen power. At the beginning of February this year, Haier kitchen electric launched three scenarios, including healthy cooking, healthy cleaning and healthy disinfection, and healthy kitchen scenarios. Among them, the anti dry burning gas stove in the healthy cooking scene can automatically adjust the healthy oil temperature, automatically turn off the fire protection, and prevent the pan from burning dry. At the same time, the range hood can be turned on to ensure that the smoke is fresh and clean, so as to meet the needs of users for the health of the kitchen.
The health disinfection scenario not only ends the problem of ozone residue in the industry by light wave pasteurization, but also provides users with health sterilization solutions in different scenarios. The disinfection cabinet can automatically monitor and track the disinfection for users who often travel, and users can use clean water cups and tableware as soon as they go home; for users who have babies at home, one button can start the maternal and infant disinfection, and can disinfect the baby’s bottle, pacifier, straw, etc. It is also because of its advantages in the scene of health disinfection that Haier disinfection cabinet has the highest year-on-year growth rate of 10.1% among the top 10 brands of zhongyikang disinfection cabinet in the 15th week.
Generally speaking, with the improvement of users’ health awareness, some valuable health scene ecology may become the new direction of industry upgrading. Haier kitchen power takes the lead in transformation by seizing the scene and health, and establishes scene connection with users, which may become a new breakthrough to reverse the decline of the industry.
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