According to the latest research of GSMA intelligence, smart phones will still be the dominant consumer devices in the next decade, but the arrival of 5g does not guarantee the surge of device upgrades.
According to GSMA intelligence’s 2019 consumer survey, in most high-income and middle-income countries, adult smartphone penetration is between 85% and 95%. However, in key markets such as the US, Europe and Australia, only 30% to 40% of respondents believe that the arrival of 5g may promote smartphone upgrading in the short term. By contrast, markets such as China and South Korea will be the early adopters, with nearly 50% of Chinese consumers saying that once they have 5g mobile phones, they will buy them.
The situation of smart home and wearable devices is mixed. Fragmentation and lack of compatibility between manufacturers hinder the popularity of smart home devices. But the segment is being boosted by the growing popularity of smart speakers, such as Amazon’s echo device. These devices are increasingly acting as a single point of control in the home. In the survey of 2019, the penetration rate of smart speakers is the fastest growing. At present, 21% of households have smart speakers, up 10 percentage points from the previous year. Intelligent speaker has become a key battlefield for the development of more extensive artificial intelligence.
Meanwhile, the popularity of fitness trackers and smart watches also picked up in 2019, at 21% and 10%, respectively.