2020 is a special year for China's digital transformation process. Under the impact of the new crown pneumonia epidemic, digital technologies such as telemedicine, online education, sharing platforms, and collaborative office have been widely used. Both employees and companies are aware of the need to break with outdated thinking and reshape work and operating models according to the nature of the company in response to the current changing environment.

"We are at an inflection point where we embrace the new normal and reshape the working model. The era of defining work by office location is over. Now, companies pay more attention to "work effect" rather than "work place" to achieve high-quality remote work Office has become a major consideration for enterprise development.” said Li Jinshui, President of Poly Greater China, “In the future, the physical office space will not disappear, but will continue to evolve, coexisting with the remote office model, giving full play to the advantages of the combination of the two models and will become the new normal in the post-pandemic era.”

Trend 1: Hybrid new normal office model will gradually become mainstream — Poly survey found that enterprises pay more attention to how to communicate and work together efficiently, no matter when and where. People are becoming accustomed to using voice and video to work and collaborate, and work in a variety of locations, from the office to the home, on the road, at the airport, and more. In 2021, we will see more and more businesses adopt a hybrid working model. It's important to point out that a hybrid office is not the same as "telecommuting" or "working from anywhere" – a true hybrid office model means that for employees, whether they are in the office, at home, or somewhere in between , the office experience is the same. The hybrid office model has obvious advantages. When employees experience a hybrid working model, they have a better work experience than those who work full-time at the company or work from home full-time. During the epidemic, employees who adopted the hybrid office model achieved great improvements in personal creativity, work relationships and work efficiency.

At the same time, we are also seeing companies make changes to their own office spaces – open office environments, social distancing, small collaboration spaces, remote collaboration and other methods may become mainstream options. According to the latest research by JLL, the layout and positioning of office space will continue to evolve, and the office space will also be repositioned as a "social hub" to promote employees' perception of corporate culture, enhance team feelings, inspire inspiration, and promote Innovation.

The challenge facing enterprises now is to redefine the office space, optimize the space layout, and at the same time strengthen the implementation of remote office solutions to improve team collaboration and productivity. Many enterprises are looking for good solutions to ensure that employees can work efficiently anywhere. Communication and remote collaboration. Undoubtedly, video conferencing platforms and terminal devices that are more cost-effective, easy to use, and more compatible with platforms and software will become the preferred solutions for enterprises.

Trend 2: Video will become mainstream, especially in the distance education and telemedicine industries – In 2020, the new crown epidemic forced all walks of life to try and accept remote office collaboration, and it has become a core part of ensuring normal business operations. During the epidemic, almost every business has made some investment in video conferencing equipment and solutions, including adopting or deploying cloud conferencing platforms or systems, or equipping employees with professional headsets or cameras, etc., not only enabling them to communicate with colleagues Have smooth and efficient communication with customers, and enjoy a better collaborative experience.

People's life, work, and business environment have been accelerated by the digitization process due to the epidemic. Thanks to the mature development of digital technology, telecommuting and online education have experienced explosive growth. Telemedicine breaks the geographical restrictions of remote diagnosis and disease consultation. It not only meets the requirements for health and safety during the epidemic, but also further promotes the transformation of medical institutions to digitalization and informatization. Deloitte's latest forecast predicts that the market for pure telemedicine virtual consultation technology will reach US$8 billion in 2021, and more than 400 million people worldwide will have consultations via remote video.

Online education has also become one of the industries with a particularly obvious surge. Data shows that the size of China's online education market is expected to reach 485.8 billion yuan in 2020, with a compound growth rate of 11.4% from 2020 to 2025. Online live teaching supported by artificial intelligence, 5G and big data will support a larger number of teachers and students covering a wider range of users, and with the accelerated implementation of VR/AR digital virtual reality technology in educational scenarios, 5G + VR The empowerment of /AR will greatly improve the teaching experience of teachers' teaching and students' learning, thus helping live teaching enter a new stage of development.

Trend 3: 5G enables better connectivity, productivity and collaboration — a new round of technological revolution will inevitably lead to a comprehensive upgrade of communication and collaboration methods, comprehensively promote digital transformation, improve business durability, productivity, and combat risks resilience and ability. Especially in China's fight against the epidemic, ICT has provided a very strong support for epidemic prevention and control, and 5G has played an important role in information sharing, remote strategic communication, and remote diagnosis.

It is clearly recognized that faster and more stable connectivity is an integral part of ensuring work continuity, whether in the office, at home or remotely. The main advantages of 5G are low latency and large bandwidth. This will change the way employees work every day, and low latency is especially important for video and voice applications. Users are no longer locked into Wi-Fi hotspots, they can share their 5G connections with mobile devices via laptops, connect anywhere there is a signal, and collaborate more effectively with teams remotely, as if they were there.

China's 5G technology is developing rapidly. At present, more than 600,000 5G base stations have been built nationwide. According to statistics, in terms of information infrastructure, China has built the world's largest information and communication network, with optical fiber users accounting for 93.1%, ranking first in the world. The further implementation of 5G technology will bring about an essential improvement. Faster network speed and higher-definition video effects will bring video collaboration to a higher level. Not only that, 5G will also empower innovation in thousands of industries, and we will see the implementation of more intelligent application scenarios, whether it is virtual reality, autonomous driving, Internet of Things, or intelligent manufacturing, the audio and video experience and applications will be Development in a direction beyond our imagination.

Trend 4: Professional consumers seek experience upgrades — In the early days of the epidemic, dining tables, dressing tables, and even tables and chairs in the yard became emergency workbenches at that time. However, with the development of the new normal office, more and more employees feel that daily consumer products cannot bring the expected professional effects, such as music headphones, laptop cameras and microphones are not designed for professional office environments. design. Problems such as noise interference, signal stability, picture and sound quality, and online collaboration in a home or open environment have become huge challenges in completing daily work.

We are seeing more and more employees have dedicated workspaces to ensure work performance and efficiency, and are equipped with more professional technology and equipment, including professional active noise cancelling headphones, high-definition video conferencing cameras, high-end audio Bluetooth desktops speakers etc. In 2020, consumer demand for professional PC headsets and UC&C headsets has soared to unprecedented heights, according to a recent analysis by Frost & Sullivan. The global professional headset market is expected to increase from US$1.41 billion in 2019 to US$2.94 billion by 2026, with a CAGR of 11.1%. This strong growth is not only due to the popularization of cloud conferencing and telecommuting, but also It reflects the importance that consumers place on user experience upgrades.

Undoubtedly, in the future, more and more innovative companies will choose more open, natural and flexible workplaces, and more companies will consider providing employees with flexible and flexible working models, breaking geographical restrictions and promoting business continuity for companies. and business operations. As a technology-driven company, Poly actively embraces emerging technologies in technology and product research and development, and can provide a full range of solutions for hybrid offices under the new normal, assisting digital transformation of enterprises, and promoting unified communications and smart office. Scenario applications are implemented to provide momentum for accelerating enterprise productivity.

Responsible editor: gt

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