Using pictures and text to display information can no longer meet the needs of users. Now, many large-scale machinery and equipment manufacturers and precision product manufacturers have applied VR technology, and the shape, material, components and internal structure of machinery, as well as the design principle, working process, performance characteristics, usage, etc. of machinery, are displayed through three-dimensional way displayed. With the popularity of virtual reality technology, it has been widely used in major construction machinery companies to package the strength and image of the company, and of course it can also provide convenience for users. The following introduces the four characteristics of VR technology in the industrial field for reference.

1. Increase customer purchasing desire

Using virtual reality technology, customers can watch the internal structure and usage of machinery in 360 degrees, and at the same time, they can also hand over equipment maintenance, fault diagnosis and maintenance tutorials to customers, which can not only ensure the normal operation of the equipment, but also More convenient maintenance equipment, greatly increasing the customer's desire to buy.

2, easy to carry, effective publicity

For machinery and equipment companies, the most annoying thing is to bring large tools to the exhibition, which not only wastes manpower and material resources, but also may cause damage to the equipment. Then, after applying VR technology, it can be displayed to customers in the form of films, videos, animations, etc., which greatly shortens the time and space.

3. Conducive to project bidding

The emergence of VR has broken the bottleneck of not being able to photograph the internal structure of the product and only relying on text and CAD drawings to explain the product features and advantages to customers more vividly and concretely, allowing customers to understand the product and its advantages in a short time, thereby increasing odds of winning the bid.

4. Reduce risk and increase transaction rate

If you think that virtual simulation technology only has the above three advantages, then you are wrong. The most important thing is that the use of virtual reality technology can realistically display the mechanical shape and function, and can also display some projects with high risk factors in the form of 3D animation, reducing the risk of new product development and improving the transaction rate.

The application of augmented reality technology in industry is currently optimistic in the following three directions.

One is on-site service:

The so-called field service means that service personnel can quickly complete the work almost without using their hands. For example: Shanghai Tap will launch smart glasses at the end of December this year. It integrates computer vision server data and synchronous positioning with maps, and is one of the most convincing applications in the AR industry.

The second is virtual maintenance:

It displays live AR instructions on a tablet computer, allowing technicians to quickly see every part under the hood of a variety of cars on an interactive animated map. For example: Beijing Yinjing Technology has world-class solutions, especially in computer graphics, high-performance computing, data visualization, and virtual simulation, and has a wide range of markets at home and abroad.

The third is: factory planning

Factories are a natural application for AR. In terms of factory planning, future planned facilities can be placed in the current factory building. Employees wearing AR smart glasses can directly and correctly determine the orientation of the cargo box and their whereabouts, intuitively check the planning effect, and flexibly make changes. So in this case AR is efficiency.

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