On February 2, 2021, Ford Motor announced a strategic partnership with Google, aiming to help accelerate Ford’s business transformation and reshape the experience of intelligent connected vehicles. As part of its strategic partnership, Ford has listed Google cloud as its preferred cloud service provider, taking full advantage of Google’s global leading technical expertise in data analysis, artificial intelligence and machine learning. The strategic cooperation agreement between the two sides will last for six years, and it is planned that from 2023, Ford and Lincoln brand models will be equipped with new in vehicle infotainment systems based on Android automotive OS.

According to officials, Ford and Google will set up a new team upshift to make full use of their talent and technology advantages to promote continuous innovation. The team will jointly create a personalized consumer experience and seek a series of subversive and data-driven business development opportunities, including creating a new personal car purchasing experience and a new data-based car ownership method, so as to accelerate Ford’s business transformation. Jim Farley, President and chief executive of Ford Motor Company, said: “Ford is continuing to push forward the most profound business transformation in the history of the company, focusing on core areas such as electrification, intelligent networking and automatic driving.”

At the same time, Sundar Pichai, CEO of Google and alphabet, said: “in cooperation with Ford, Google’s expertise in artificial intelligence, data analysis, computing and cloud platform will be used to help Ford transform its business and create safe driving and on-line automotive technology.” As Ford’s preferred cloud service provider, Google will start to provide technical support in artificial intelligence, machine learning and data analysis to Ford later this year to help Ford accelerate the digital transformation of the enterprise and improve the efficiency of business operation; and with the help of Google’s trustworthy, safe and reliable cloud platform, promote the development of Ford’s intelligent networking technology.

Through cooperation with Google cloud, Ford plans to further enhance customer experience with differentiated technology and personalized services, accelerate the modernization of product development, manufacturing and supply chain management, including research on how to use Google visionai tools to train front-line manufacturing staff, so as to further ensure the stable operation of plant equipment, and accelerate the application of data-driven business model, so as to improve customer satisfaction You can receive notifications in real time, such as vehicle maintenance reminders or trade in policies.

In addition, the two sides hope that consumers can enjoy the most cutting-edge technology and services through OTA technology. From 2023, Ford and Lincoln will be equipped with a new in car infotainment system based on Android automotive OS. In addition, based on the operating system, Ford and third-party developers can continue to develop new applications to create a more personalized car experience for car owners.

Editor in charge: yyx

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