In 2020, the release of two heavyweight folding screens shocked the world. Samsung’s Galaxy Z flip and Huawei’s matexes have basically laid the foundation for the future development of folding screens. The rapid development of mobile phones has something to do with the evolution of science and technology. The design of mobile phones depends on the innovation of materials. As the commercialization of OLED flexible screen increasingly meets the market demand, coupled with the strong test of new technology on the mobile phone market, the existence of folding screen also arises at the historic moment.
In February 2019, Samsung released Galaxy fold. Four days later, Huawei released mate x on mwc2019. Two folding screens, one inside and one outside, broke the continuous trough of the mobile phone industry. In 2020, the two companies successively released Galaxy Z flip and Matex in February, which once again pushed the folding screen mobile phone to a high point. One is the innovation of folding up and down, and the other is the upgrade of technology and process. As the second folding screen product released by Huawei, Huawei’s Matex has started pre-sale in the domestic market, with a pre-sale price of RMB 16999. Previously, mate x version was once hyped to more than 100000 yuan in the market, which indirectly proved that the folding screen has been gradually accepted by the market.
Affected by the epidemic prevention and control and the resumption of work and production, the domestic mobile phone market declined significantly in January. According to the latest data released by China Academy of information technology, the total domestic mobile phone market shipment in January was 20.813 million units, a year-on-year decrease of 38.9%; the domestic brand mobile phone shipment was 18.319 million units, a year-on-year decrease of 42.9%. 5g and folding screen will become the two most important keywords in 2020. CITIC Securities also predicts that the shipment of folding screen mobile phones will exceed 5.2 million in 2020 and 50 million in 2025.
At present, the mainstream of the market is up and down and horizontal unfolding. Motorola and Samsung have launched flip folding screen mobile phones one after another, striving to make the folding screen smaller. Huawei’s Matex still continues the design concept of folding as mobile phone and unfolding as tablet. Each of the two styles has its own advantages, but the larger screen is adapting to more application and interaction scenarios after the advent of 5g.
The latest Samsung Galaxy Z flip and the moto Razr folding mobile phone released in November 2019 have the same up and down folding design, changing the shape of the mobile phone to make it smaller. To this end, the current huge mobile phone is transformed into the size of a business card, but the use effect and method are almost the same. It is only a simple shape change, and you can get a complete use experience after opening it. Samsung’s efforts in product design are obvious. At present, Samsung has two products, the inside fold Galaxy fold and the up and down fold Galaxy Z flip. However, due to the crease problem of the galaxy fold, subsequent models are trying to solve such problems.
Take the latest Huawei Matex as an example. In order to solve the problems of screen folding and flipping, the screen adopts a double-layer aerospace grade polyimide flexible material, with strength 80% higher than that of a single layer. The price of this material is three times higher than that of gold. At the same time, the flagship 5g SOC Kirin 9905g is equipped with hardware to upgrade mobile AI, 5g communication and other end side performance. Huawei Matex, equipped with emui 10.0.1 system, will join hands with global developers to continuously expand the application ecology of folding screen, and bring global consumers full scene intelligent interactive experience such as multi screen collaboration and multi device connectivity. Huawei’s Matex is equipped with the appgallery of Huawei’s application market to provide consumers with safe, innovative and high-quality software application services.
The appearance of large screen is to serve for better display effect, and then realize more functions on tablet or PC. As early as November 2018, Shenzhen Technology Company Ruoyu launched the world’s first foldable flexible screen mobile phone, flexpai, which officially announced the introduction of flexible screen into the mobile phone industry and brought a new large screen experience. However, due to the incomplete preparation of production capacity and quantification, there is no update at present.
The significance of large screen is to better integrate into the new interactive experience. The new multi window interaction makes the application experience on Huawei’s Matex better. It is understood that Huawei mate XS is more inclined to add lightweight office, social and other attributes to the folding screen mobile phone ecosystem. According to Huawei, users can switch the folding screen between the mobile phone and the tablet as needed. Through parallel view, users can open two-level interfaces of an application at the same time. When multiple applications are running, two applications can be displayed separately and run independently. Pictures, text, videos and other files can also be dragged between applications, and a third application can be opened through the split screen shortcut bar.
In the 5g market, there will be new application scenarios, and “ecology” will become a new competitive point in the future mobile phone market. At present, the stability of the global app store and ecological closed-loop has always existed, and it is difficult to obtain better industry growth effect in it. Therefore, Huawei also proposed its own ecosystem, mobile service HMS core, and app Gallery, which presents a new look to the world. Yu Chengdong, CEO of Huawei’s consumer business, said that Huawei’s appgallery app store has covered 170 countries and regions around the world, with more than 400 million monthly live users, including 55000 apps. At present, in terms of scale, the scale of Huawei ecology ranks third only to Google play and Apple App store.
Li Zhen, an analyst of CCID Consulting communications, said that according to the user feedback of Samsung folding screen mobile phone last year, the relevant accessories are not mature, especially the folding screen material, glass material is easy to scratch and wear, while plastic material is not hard enough and easy to deform. Therefore, the relevant products can be called the first products, mainly for users who pay more attention to re product experience. In the future, manufacturers will continue to mature in technology, balance the cost of large-scale mass production, also let related products have more audience. It has been rumored that apple is also preparing to develop related products and has submitted relevant patent applications. It can also be seen from the side that folding screens may be the trend in the future, but there is still a way to go for full mass production.
New interaction is emerging, and the idea of “seeing the big from the small” is a major trend in the future of folding screen. At present, Huawei is also promoting the adaptation and improvement of interactive experience from small screen to large screen, and creating an open ecological alliance of folding screen applications. In the future, interaction scenarios will become more diversified. Switching between large and small screens may become a new mainstream, and feeding the mobile phone industry through ecology may also become a new game among brands.