In the smart home ecosystem, giants from the communication, Internet, home appliances, home furnishing and other industries have released new strategies or new trends to seize the smart home market.

Recently, Huawei, Xiaomi and other giants have expanded or accelerated the layout of smart home appliances. At the same time, Skyworth, Haier and others continue to advance to the field of home furnishings. On the other hand, smart home appears frequently in the capital market: Midea Group and Hikvision are splitting up their smart home businesses and queuing up for listing; Qingdao Youwu smart starts its IPO; euribo is receiving listing guidance.

With the promotion of 5g commercial technology, the scale of smart home in China and even around the world will continue to expand.

Big companies rush into the market

Intelligent speaker, intelligent toilet, sweeping robot Driven by the transformation of traditional home furnishing industry and the increasing consumption of consumers, the market of smart home appliances has been growing well in recent years. According to the prediction of home furnishing industry organizations, the sales volume of smart speaker, smart toilet and floor sweeping robot in 2020 is expected to reach 59.1 million, 8.21 million and 8.82 million respectively. This has become a miniature of the development of smart home.

According to AI media consulting data, China’s smart home market will reach 121 billion yuan in 2018, 153 billion yuan in 2019 and 182 billion yuan in 2020.

In recent years, the giants speed up the layout of smart home field. Haier smart home promotes the “5 + 7 + n” smart home scenario solution on a global scale, and accelerates the transformation to the Internet of things ecological enterprise. In July, following the landing of Haier Smart Home Internet of clothes and Internet of vision 001 store and Haier air network 001 store, Haier’s smart home ecology went further, and its smart life scene covered the needs of the whole process of clothing, food, housing and entertainment.

Midea has set up IOT business unit and takes “comprehensive digitization and intelligent” as its strategic goal. It plans to cover 100 million families with smart home services within three years. In addition, Huawei, Xiaomi, Ali and Baidu are also important members in seizing the smart home market, and they have formed a pattern of competing for hegemony in China.

Liang Zhenpeng, a senior industrial economic observer and home furnishing industry analyst, told China national economic news that if traditional mobile phone manufacturers and home appliance manufacturers want to gain a competitive advantage in the new environment, they must move closer to the integration of Internet and Internet of things. In this process, smart home and smart home will become inevitable choices, while artificial intelligence, big data and Internet of things will be different It has become an important embodiment and technical support of smart home.

“The development of its own industry has reached a mature stage, and has reached the top. The growth rate of enterprise income and profit has slowed down or even declined. In this case, the development of smart home as a branch out of the new business has a great positive effect on the formation of group operation. ” Zou Zhidan, a researcher at Zhongyan Puhua, said in an interview with China national economic news.

Zou Zhidan pointed out that the business of smart home is highly consistent with that of the giants. These giants have various advantages such as capital, technology and channels, and China’s smart home market is full of broad prospects and huge potential space.

Many enterprises join the track

According to the analysis of Zhongyan Puhua, with the rise and continuous maturity of 5g, artificial intelligence and modern computing technology, the smart home industry ushers in new development opportunities, and the market scale expands rapidly. With the improvement of family income, the per capita disposable income is increasing, and the improvement of people’s living standards in the future, the demand for home intelligent becomes more and more.

Facing the huge market cake, more and more enterprises join the smart home race. On August 6, Changzhou ingenuity smart home Co., Ltd. issued shares for the first time and listed on the gem. In addition, four smart home companies will be listed in the near future: Midea Group and Hikvision are splitting up their smart home businesses and queuing up for listing; Qingdao home smart has launched its IPO; and euribo is receiving listing guidance.

“At present, under the influence of new economy, new infrastructure, digitization and other theme ideas in the post epidemic era, with the development of new technologies, the smart home market may usher in a new round of outbreak.” Zou Zhidan said that the competition in the field of smart home is fierce. Traditional home appliance manufacturers, system integration manufacturers, Internet start-ups and it giants are speeding up their layout. New technologies and new products are constantly emerging, and the industry is highly active. Different types of enterprises compete for layout, smart home technology, products and services continue to evolve, the industry is expected to usher in a new round of reform and development.

The smart home market has just started in recent years, and its development level is low. Liang Zhenpeng said that smart home covers a wide range, from traditional IT tools, home appliances, furniture, to security, lighting and so on, which makes many industries merge. The market space in this field is very large, and the market pattern is far from reaching a stable stage, and the market concentration is relatively low. Therefore, enterprises in many industries want to seize the market of smart home, and everyone has great opportunities.

“For high-quality new enterprises that meet the standards of innovative enterprises, they should give full play to their own advantages, make good use of resources and business models, and carry out aggressive and efficient growth.” Zou Zhidan said.

Great development potential

IDC report shows that China’s smart home market continues to grow. Although the growth rate slows down in 2020, it still has a growth rate of 3%. The shipment volume is expected to reach 215 million units, and it will grow to 530 million units by 2024, with a compound annual growth rate of 25.36%.

Zou Zhidan believes that in the digital era, 5G+ industry internet plus can give high quality development to China’s manufacturing industry, helping China’s manufacturing industry transform towards digitalization, networking and intellectualization. During the “fourteenth five year plan” period, facing the 5g era, the domestic and international environment for the high-quality development of China’s manufacturing industry has undergone complex changes, which will usher in a new round of technological and industrial transformation opportunities.

In recent years, many provinces and cities in the central and western regions have successively issued policies on accelerating the development of finished residential buildings, and Beijing, Shanghai, Guangzhou and Shenzhen have begun to implement the construction of fully decorated finished residential buildings. At the same time, the demand for real estate enterprises to buy a house makes them start to seek cooperation with decoration, household appliances and other enterprises.

“The rise of China’s new middle class consumer groups has led to the upgrading of consumption, and young groups are gradually becoming the main consumer in the field of home decoration. With the increase of the proportion of hardcover commercial housing, smart home may have more opportunities in the customized hardcover market. ” Zou added.

It should be pointed out that in the key smart home interconnection standards, each home has its own protocol, system or application. Due to the existence of a large number of devices and a variety of technical means, the connection standards of the Internet of things present a state of fragmentation and disorder, resulting in a certain waste. Liang Zhenpeng said that next, in terms of the Chinese market, the government departments or industry associations should take the lead in formulating standards for the smart home industry, so as to improve the compatibility and R & D efficiency of enterprise products. At the same time, continuously improve the user experience, and constantly expand the life scene of smart home technology application, open a new broad world for the development and growth of the industry.

Editor in charge: yyx

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