“China needs 800000 to 1 million UAVs to cover 60% of China’s farmland, and currently only 10%.” Peng bin, founder and CEO of Jifei technology, said in an interview on the evening of December 15 that within three to five years, hundreds of millions of mu of cultivated land in China will become unmanned cultivation.
As the second largest application market after consumer UAV, the development speed of plant protection market is accelerating.
Chen Tao, global marketing director of DJI Dajiang agriculture, said in early November that this year, the scale of agricultural plant protection operation in Dajiang reached 500 million mu, which was twice as large as last year (breaking through 100 million mu in 2018 and 200 million mu in 2019). Peng Bin said that by mid November 2020, Jifei’s revenue had increased by 253% year-on-year, and its agricultural UAV had covered one half of Xinjiang’s 37 million mu cotton field.
However, in terms of the overall market scale, the penetration rate of plant protection UAVs in China is still low. According to the data provided by Jifei, the area covered by plant protection drones accounts for less than 5% of the total cultivated land in China, while the penetration rate of plant protection drones in Japan, the United States and other developed countries has reached more than 50%.
In addition to the lack of farmers’ cognition, the unclear business model, imperfect after-sales system, scattered cultivated land and low agricultural scale will also limit the application of UAV. In addition, most of the UAVs on sale in the market are priced between 30000 and 300000 yuan. For farmers, the purchase cost is too high.
In addition to gradually reducing the price threshold of UAVs, Peng bin believes that the plant protection market also needs to cultivate professional “flying hands” to participate in agricultural service.
“We found that it is very difficult for individual small farmers to directly use and purchase agricultural UAVs. When they do not want to apply pesticides and fertilizer to a small field, agricultural services appear. This means that there will be a special team to work, such as harvesting rice and wheat. Professional service personnel will collect 10 yuan per mu to complete the work, and science and technology will be realized through this link. ” Tiktok said that Kwai Fei is building a training system to nurture “new farmers” at the moment. As the crowd of people selling agricultural products through live broadcast is increasing, Peng Bin will surely produce the occupation farmers who operate the UAV.
In addition, Jifei is also laying out its unmanned vehicle product line for the agricultural market.
Peng Bin said that China has 20 million small and medium-sized agricultural machinery and equipment in stock, which means that the order of magnitude of stock replacement is also quite large.
For the use of new agricultural equipment, the value of “buyers” is to reduce costs and increase efficiency. Taking UAV as an example, spraying pesticide by UAV can save 10% of its dosage. Assuming that the annual dosage is 100000 yuan, it can save 10000 yuan of cost. Peng Bin said that the unmanned vehicle is in the stage of market demand but not mass production, so the cost is relatively high. The current (product) price is 60000 / set. If the future price can reach 20000 to 30000 yuan, it will be very competitive in the market.
“Technology is valuable only when it is applied to practical problems. This is especially true for farmers. Only when they really use data to help farmers reduce costs and increase efficiency can they understand the value of data and pay for it. ” Peng Bin said.
Editor in charge: GT