Chinese home appliance brands usher in the key to going overseas

Recently, data released by the National Development and Reform Commission showed that in 2021, my country's home appliance products will be 3,873.41 million units, with an export value of about 98.72 billion US dollars, a year-on-year increase of 10.1% and 22.3% respectively. Among them, the export scale of white goods products exceeded the 100 billion mark for the first time, and China's home appliances going overseas are ushering in a new period of rapid growth.

And Chinese home appliance companies, which are gradually gaining a firm foothold in overseas markets, are also entering a new stage of development.

Liu Bin, Vice President of Hisense International Marketing Company, disclosed for the first time several small goals for Hisense to go overseas: the sales of its high-end ULED TVs increased by 40% year-on-year, the overseas sales of Hisense Laser TVs doubled, and the establishment of new home appliance research and development in the United States and Japan Center and nearly 100 high-end brand flagship stores around the world.

Behind the "small goal" is the internationalization strategy of "Hisense's future development, the bulk of which is overseas", which Hisense began to lay out as early as 2006. Now this goal is accelerating into reality.

The overseas performance of Chinese companies such as Hisense has been affirmed

GfK, a world-renowned market consulting agency, released the 2021 home appliance market trend and 2022 market opportunity insight report "In 2021, the global large household appliances (white appliances, kitchen appliances, etc.) and TV markets will achieve sales growth of 13% and 6% year-on-year, respectively. This is the Unprecedented, we haven't seen it in decades."

"Premiumization is a huge opportunity for Chinese home appliance brands including Hisense. Now is the most suitable time for transformation." Norbert Herzog said that consumption upgrades are accelerating. Among consumers who buy large household appliances, they are actively upgrading large household appliances. of consumers, up 16% from the same time last year, aren't waiting until their old ones really break down to buy new ones.

The GfK report particularly affirmed the overseas performance of Chinese companies such as Hisense.

Hisense TV ranks first in China's home appliances

According to the survey data of Ipsos, a world-renowned research organization, on 8,851 home appliance consumers in 37 cities across the country: Hisense TV's brand equity index in the Chinese market will reach 112 in 2021, ranking first among home appliance enterprise brands.

In China's domestic market, Hisense's overall TV omni-channel market share ranks first in China.

In 2021, Hisense TV will break through the industry benchmark value of 100, ranking first in the brand of home appliance companies, and powerfully occupying the mind share of consumers.

Article Comprehensive World Wide Web, China Daily, Aiken Home Grid

Editor: Huang Fei

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