Under the background of product configuration involution, core performance overflow, and declining consumer desire, the mobile phone market is entering a development bottleneck. If mobile phone manufacturers want to break the situation, they must carry out lasting and in-depth innovation in order to launch new products that really attract consumers.

The recent mobile phone market can be said to be very lively. Huawei and Apple have successively released new mobile phones, and they have invariably regarded “satellite communication” as the main highlight feature.

Despite the enthusiastic promotion of mobile phone manufacturers, according to data released by market research agency Canalys, the global smartphone shipments in the second quarter were about 286 million units, a year-on-year decrease of 9%. Can new technologies represented by satellite communications turn the market around and help smartphones break the market downturn?

Driven by Huawei and Apple, “satellite communication” has become one of the hot topics recently.

Satellites are used as relay stations to forward microwave signals for communication, allowing mobile phones to automatically switch to satellite signals without 4G/5G signal coverage for related voice, image, and short message transmission, so “satellite communication technology” is also known as “Satellite emergency SMS contact function”. Although this is not a new technology, the traditional satellite phone needs to be equipped with a specific antenna in use, and it is only used in the open air. It is undoubtedly a lot more convenient to integrate this technology with a portable mobile phone.

Satellite communication has a bright future

Putting satellite communication technology into smartphones is not only because the technology can be complementary to mobile communication, but also because it will become the key to the next generation of mobile network technology. After 5G technology achieves high coverage, the construction of ground base stations will tend to be saturated. If you want to continue to upgrade the network, the solution is “air-space-ground integration”.

In the future, satellite communication will become the core technology for network deployment, relying on different orbits and different types of communication satellites to achieve global coverage of network signals. At that time, we will not only stop at the stage of sending information with satellites, but maybe we can make phone calls, surf the Internet and even watch videos to achieve true Internet freedom.

In order to reverse the sluggish demand in the smartphone market, it may not be enough to install satellite communications. Mobile phone manufacturers are trying different innovation directions.

Folding screens are one of the new tracks where the industry is betting. Since this year, the popularity of folding screen mobile phones has accelerated significantly. According to statistics, the cumulative sales of domestic folding screen mobile phones in the first half of the year reached 1.3 million units, surpassing the 1.16 million units in 2021, with a rapid increase.

In the past eight months, 7 new folding screen products have been launched worldwide, and products are released almost every month, and the prices have dropped significantly. This means that related technologies such as mobile phone hinges and flexible screens have matured, and the early problems such as screen creases have been greatly improved. At the same time, with the increase of production scale, its production costs are declining.

Domestic innovation has a long way to go

Another mobile phone manufacturer betting on the track is self-developed chips, among which domestic mobile phone manufacturers are even more so.

At present, the core-making directions of domestic manufacturers are mainly concentrated in three areas: imaging, power management, and joint research and development. The core experience that consumers value most, such as imaging and battery life, is regarded as a breakthrough for product innovation. At the same time, diversified research and development directions will also create diversified application products, thereby enriching the mobile phone market.

In the long run, the research and development of self-developed chips and the maintenance of deep innovation will help to break the homogenization status quo of the mobile phone industry and make smartphones continue to attract consumers.

Although the mobile phone market performed generally this year, smart watches, which are used as accessories for mobile phones, have ushered in rapid growth this year. On 9/15, an online seminar on the introduction of the Lanxun Smart Watch platform of the World Peace Group of the General Assembly, to help customers quickly launch the industry-leading wireless smart products, one smart watch can be done!  

Reviewing Editor: Peng Jing

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