The annual “Black Friday” will come on November 29 local time in the United States, but major shopping malls will open the “black five” promotion in advance on Thursday Thanksgiving night. Hisense, a home appliance brand from China, is also preparing large-size TVs in major mainstream channels in advance this year to meet the “crazy robbery” scene of consumers every year.

Last year’s “black five”, a video of “the American people almost fought because of their rush to buy Hisense TV” went off on the Internet. Many netizens lamented: it turns out that Chinese brands are so powerful overseas! During the “black five” period in 2018, 650000 4K HD TVs were sold in the United States, setting a historical record.

It is understood that this year, Hisense TV has also fully distributed goods in major high-end channels in the United States such as bestbuy and target in advance. “American consumers now pay more attention to image quality, and more and more people choose large-size products, so we mainly prepare 58 inch, 65 inch and other large-size uled products.” However, Hisense staff admitted that there may still be an instant shortage this year.

In recent years, Hisense has adhered to the high-end large screen strategy, with its domestic share exceeding 20% for 10 consecutive months. At the same time, Hisense has also won the trust of a large number of European and American consumers. IHS data show that from January to September this year, Hisense TV sales in the United States increased by nearly 30% year-on-year. This “black five”, Hisense will also lead large screen consumption again.

It is reported that Hisense has launched the “black five” promotion activities of TV, refrigerator, washing machine and other products online and offline in overseas markets such as the UK, Italy and South Africa.

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