Light is a transmission medium, which can give more possibilities to the visual sense in addition to lighting. At the opening ceremony of the 2022 Beijing Winter Olympics, a wonderful visual communication effect of light and shadow and display technology fully interprets the classical oriental charm and Chinese-style ice and snow romance.
As the creator of light and display technology solutions, Ruifeng Optoelectronics has a layout for various fields involved in light. For example, at the artistic level, the characteristics of light can not only give works of art a higher texture and beauty, but also bring new forms of expression to artistic creation in terms of light display technology, and stimulate the creativity of artists and audiences from the auditory and visual levels. Expression and emotional resonance make the expression level of artistic creation fuller and full of vitality. At the opening ceremony of the Beijing Winter Olympics, Ruifeng Optoelectronics’ products have been applied to the much-anticipated “big snowflake”, which is exactly the artist’s expression of the connotation of the Olympic Games.
Ruifeng Optoelectronics’ investment in the field of art is not only reflected in products, but also in supporting artistic creation. When we enjoy the visual feast of the opening ceremony of the Winter Olympics on the spot or in front of the video media, we should really praise the background behind it. The visual effects team and the entire preparation team for the Winter Olympics. What we have to mention is that Mr. Cao Yuxi, the director responsible for the visual effects performance of the opening ceremony of the Winter Olympics, has cooperated with Refond Optoelectronics for many years. Refond Optoelectronics products, such as Mini LED display technology, include 8K large screen, transparent Display, ambient lighting, etc., have long been used in its creative process.
Cao Yuxi, the visual effects director and new media artist for the opening ceremony of the Beijing 2022 Winter Olympics, his studio, at the invitation of the chief director Zhang Yimou and the visual effects director Wang Zhiou, participated in the production of all the creative links and in-depth visual design of the Winter Olympics. , including pre-ceremony performances, snowflake gathering, five-ring display, ice cube laser interaction and other program sections, and is also responsible for the complete post-production of pre-ceremony performances.
With the advancement of Ruifeng Optoelectronics Shenzhen Headquarters Building project, it has been completed and is about to be put into use. The first merchant to be settled is Cao Yuxi Studio. We look forward to more performances by Mr. Cao Yuxi and his team in the new environment.
Original title: Beijing Winter Olympics Opening Ceremony VFX Director will be located in Ruifeng Optoelectronics Building
Article source: [WeChat public account: Ruifeng Optoelectronics] Welcome to add attention! Please indicate the source of the article reprint.
Reviewing Editor: Tang Zihong